Price aside, this is hands down the best lip care product I've ever used. I bit at my lips a lot, so they're always peeling. This helps them heal in as quickly as one application. It also works wonders at keeping them hydrated in the Winter, and prevents them from getting chapped. This is the regular version, but there is also an SPF version as well for extra protection during the Summer. Both products last a long time, even with daily use.