It's full coverage and you don't need much so it lasts a long time. I don't use it for everyday, only when going out somewhere nice as a base. Then I use the rimmel pressed powder for a finishing touch. The primer is great, too.
This BB cream is almost close to regular foundation, it does cover up a lot. Product can get oily in the summer if you aren't using a good compact powder. I honestly like this product a lot even tho it gets oily. But it's okay because there's bloating paper and powder to fix this problem but if oily skin is something you can't handle then I wouldn't recommend this product.
It's definitely full coverage and one of the heavier foundations I've tried! This is a really good one for winter but with summer around the corner I will mix this with moisturizer, so that I not only get a full coverage but it's not as heavy!