The fact that this is called "lip velvet" is pretty spot on. This product has a very soft, velvety consistency on the lips. It feels almost "dry", but is not drying on the lips, if that makes sense. Though it is matte, it still provides moisture, and isn't as drying as some other liquid lipstick products. The staying power is ok - it isn't totally kiss-proof and does come off a bit when eating. However, it doesn't wear off patchy or peel off, which is good. This shade (Atomic Rose) is a pretty, pinky rose color that appears a bit lighter on the lips than in the tube. I would have given this 4 stars if it wasn't for the weird scent/taste of the product. It didn't bother me at first, but now I almost can't bear to wear it. It has taken on a really waxy, chemical smell - kind of like crayons, but worse. I'm not sure if the tube I got was off in some way or what - I have one other color of this (meteoric matte) that seems fine. Still probably won't repurchase this shade!