AMAZING gel liner for the price! This is comparable to far more expensive brands, but I think it's actually better! Very pigmented, super-black, and super-creamy formula. Glides on really easily, and I really like the brush that comes with it. A little goes a long way - this small pot will last me a long time! This was the first gel eyeliner of this type that I had ever used, and I keep going back to it even after trying other brands. It was easy to apply, even for someone who had (at the time) never applied gel liner with a brush before. It dries to a more matte finish, but still stays very black throughout the day - no fading! It also WON'T BUDGE. Seriously. You can run your fingers over it once it's dried and it's not going anywyere! I even wet my finger a bit and ran it over the dry liner (just to test the waterproof claims), and it didn't go ANYwhere. Yet it still comes off easily, when you want to remove it, using any cleanser or makeup remover.