I LOVE this stuff. I've been using Rimmel eyeliners for years, but this is probably the best one they've come out with. The stick is smooth and creamy to apply, but it creates a really nice dark line (I currently only have it in Black). Gives you a really dramatic look (I'm all about the drama). Best of all, its pretty cheap--I picked mine up at Walmart for like $5. Honestly, this eyeliner is comparable to the Urban Decay liners, but at a fraction of the price. Def worth the purchase.