I'm in love with this lipstick. It's very easy to put on. Makes your lips feel amazing. I love the packaging. It's at a great price. If you can find it at a sale (which I do sometimes). I think Rimmel is one of the brands that I'm just in love with now of days. You don't hear a lot about them. I thnk it's because they are this amazing brand that's there in the back of your mind. Still amazing products!