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Rimmel London Shake It Fresh Mascara
3 varieties available

Rimmel London Shake It Fresh Mascara


3.5 out of 5 stars
  • 5 Stars29%
  • 4 Stars24%
  • 3 Stars24%
  • 2 Stars13%
  • 1 Star10%
3.50 / 5 based on 565 Reviews


Rimmel London introduces new Shake it Fresh Mascara, the freshest mascara on the block that won’t dry out or cause clumps.

Shake it up to keep it fresh from start to finish. Rock ultra-smooth, clump-free volume from first to last use.  Live the London look!

  • Patented shaker system refreshes the volumizing formula when needed. Formula stays good as new and clump free from first to last day of use.
  • Volume defining brush with flexible fibres volumizes and separates lashes from corner to corner for a mess-free, defined look.
  • Enjoy flawless, clump-free & smudge-free volume with every application.

Comes in 3 shades:

  • Black - 01
  • Extreme Black - 03
  • Very Black - 04
see more...

Top Questions See all 143 Q&A

Rimmel London Shake It Fresh Mascara
Rimmel London Shake It Fresh Mascara
Reviews (565)
Q&A (75)
Media (131)
  • "Amazing product!! I was always looking for a clumbs free mascara and have the best one so far, it has volume too which make your eyes look big. I recommend all of you to try the new Rimmel London mascara." in 53 reviews
  • "I love the New look an I love Rimmel London an the package it comes in is easier to get open. Plus you don't have to use tissue to dab off the excess because it's clump free. I like the feel of the mascara it doesn't feel thick like other products. So I definitely give it 5 stars!" in 34 reviews
  • "BEST mascara I've ever used. Not a huge amount of volume- but goes on so so smooth. Zero clumps and beautifully long lashes. The applicator wand is perfect and nice and big. I will be buying this mascara again and again." in 22 reviews
Lyric S.
Hoopeston, IL
486 reviews
Beauty Junkie Expert Level 3
Review for: Black - 01 more...
I thought this mascara looked interesting so I picked it up the other day. It doesn’t add much length or volume and the look of it just didn’t impress me. It dries pretty slow and I found it pretty messy honestly. I would not recommend this drugstore mascara... there are better ones for sure.
Brittany P.
Cheswick, PA
243 reviews
Beauty Junkie Expert Level 3
Review for: Black - 01 more...
Definitely not my favorite mascara from Rimmel. I love mascara that make my lashes look full and long. This one did not do it for me. Also, it was very hard to get off with an eye makeup wipe at the end of the day. I use this mascara when I'm out of my other brands but definitely not my go to.
Sarai R.
Filer, ID
104 reviews
Beauty Junkie Expert Level 4
I love to try new products and was excites to try this Shake it Fresh mascara from Rimmel. I liked the brush and how easy the product coated the eyelashes but the biggest let down was that it doesn't stay, but the end of the day the mascara is under my eyes. Raccoon eyes??! No way!!!
Lahuglym C.
173 reviews
Beauty Junkie Expert Level 3
Sadly, this was a bust. I think they are onto a good idea but the formula doesn’t really hold up well during the shaking process. It seems to thin out and go watery which is a nightmare to apply! If they can perfect the formula to remain stable after shaking they might just be onto something but at the moment it’s just a big old hot mess.
Josh T.
46 reviews
Beauty Junkie Expert Level 1
Review for: Extreme Black - 03, Very Black - 04 more...
This mascara is very black and coats the lashes nicely but it does clump up after 2 coats. I also find that applicator to be too fat for the lower lashes which makes easy to make mistakes. I would say this mascara is mediocre and it depends what kind of mascara you like to enjoy this. But for me I'm not crazy about it.
Amanda L.
Choctaw, OK
91 reviews
Beauty Junkie Expert Level 2
For all the hype This has I wanted it to be good so badly! it is far too heavy for a mascara and clumps and flakes far too much, the idea behind being able to shake your mascara fresh seems like a solid idea, now if they could get the formula right it could win me over!
Marykate M.
Roseville, NSW
128 reviews
Beauty Junkie Expert Level 1
Review for: Extreme Black - 03 more...
I wanted to love this mascara. It was just so wet it leaked right off my lashes. It went on easily, but it smudged on my lower and upper lashes. I ended up having to redo my make up for the day because it also splattered on my face. I will not be using this product again.
Kelsie B.
West Liberty
79 reviews
Beauty Junkie Expert Level 1
Review for: Black - 01 more...
I really like this mascara so far. I did not get waterproof, but it stays on pretty well even if you have a small cry. I do wish it had a better brush, one with plastic bristles to help spread out the lashes a little better. But as for feather bristles, they are pretty good.
Kateryna Y.
East Hanover, NJ
11 reviews
Review for: Black - 01 more...
I am disappointed with this mascara. It has a very interesting design and a classic brush. The texture of the product is very rare. It does not make eyelashes fluffy or longer. The mascara dries for a very long time. This mascara can spread throughout the day.
Brittany M.
Owensboro, KY
152 reviews
Beauty Junkie Expert Level 2
Review for: Other more...
I absolutely love this mascara. It doesn’t clump up my lashes or leave behind flakes after wearing it all day. My lashes are defined, longer, and plumper. Also you canNOT beat the price for such a great product!! If I can find any more of this, I’m going to stock up.
Emely G.
172 reviews
Beauty Junkie Expert Level 4
If anyone has tried it, does it really not clump?
Dorinda G.
Taft, CA
293 reviews
Beauty Junkie Expert Level 4
Has anyone tried this yet?! I'm itching to try this out. Make up is a big deal to me and can either make you feel really good, and beautiful or make you feel like you are missing something. It is definitely on my list of #WANTtooTRYTHIS ❤ Would love to hear what you thought of it! I've heard good things! All good things!!
dawn l.
Saranac Lake, NY
34 reviews
What's everyone opinion's on rimmell London mascara
Breana B.
Kingsville, TX
10 reviews
How is this mascara? Is it really as great as everyone says?!
Alecia R.
Abilene, TX
262 reviews
Beauty Junkie Expert Level 4
Does anyone like this product?

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Rimmel London Shake It Fresh Mascara
Rimmel London
Rimmel London Shake It Fresh Mascara