Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Rimmel London Shake It Fresh Mascara
3 varieties available

Rimmel London Shake It Fresh Mascara


3.5 out of 5 stars
  • 5 Stars29%
  • 4 Stars24%
  • 3 Stars24%
  • 2 Stars13%
  • 1 Star10%
3.50 / 5 based on 565 Reviews


Rimmel London introduces new Shake it Fresh Mascara, the freshest mascara on the block that won’t dry out or cause clumps.

Shake it up to keep it fresh from start to finish. Rock ultra-smooth, clump-free volume from first to last use.  Live the London look!

  • Patented shaker system refreshes the volumizing formula when needed. Formula stays good as new and clump free from first to last day of use.
  • Volume defining brush with flexible fibres volumizes and separates lashes from corner to corner for a mess-free, defined look.
  • Enjoy flawless, clump-free & smudge-free volume with every application.

Comes in 3 shades:

  • Black - 01
  • Extreme Black - 03
  • Very Black - 04
see more...

Top Questions See all 143 Q&A

Rimmel London Shake It Fresh Mascara
Rimmel London Shake It Fresh Mascara
Reviews (565)
Q&A (75)
Media (131)
  • "Amazing product!! I was always looking for a clumbs free mascara and have the best one so far, it has volume too which make your eyes look big. I recommend all of you to try the new Rimmel London mascara." in 53 reviews
  • "I love the New look an I love Rimmel London an the package it comes in is easier to get open. Plus you don't have to use tissue to dab off the excess because it's clump free. I like the feel of the mascara it doesn't feel thick like other products. So I definitely give it 5 stars!" in 34 reviews
  • "BEST mascara I've ever used. Not a huge amount of volume- but goes on so so smooth. Zero clumps and beautifully long lashes. The applicator wand is perfect and nice and big. I will be buying this mascara again and again." in 22 reviews
Bobbi V.
san antonio
245 reviews
Beauty Junkie Expert Level 4
Review for: Black - 01 more...
Do. Not. Buy. 1) this product is supposed to help with volume and length... it did absolutely nothing. i would put it on and my lashes would stick straight out then fall. it was like i wasn’t wearing anything. 2) the shaker is supposed to “refresh and smooth” the mascara before applying and keep it from clumping... it’s a gimmick. it didn’t help the product from clumping nor help the formula fan out lashes like it claims. 3) the product is watery! it would get on my eyes and face every time i stroked the applicator. 4) i bought on clearance at target and thought i bought a dud so i bought another off clearance... same result. 5) this mascara barely even darkened my lashes so there wasn’t a single thing this product could do. i suggest trying l’oréal or maybelline! essence has some good mascara too if you’re trying out drugstore.
Ella G.
66 reviews
Beauty Junkie Expert Level 2
Review for: Extreme Black - 03 more...
I can’t stand this mascara. I’m so glad I got it on clearance cause even though it’s cheap I would have been pissed off at paying full price. This literally did nothing. I looked like I didn’t put anything on my lashes and it was super runny. I will never buy this again.
Nile Z.
Monrovia, CA
105 reviews
Beauty Junkie Expert Level 1
Review for: Very Black - 04 more...
I bought this at Ross & I admit I was interested in the "shaking" aspect of it all. First off the shaker thing inside makes this mascara pretty heavy. As far as it works, well the mascara is pretty thin & not dry at all. I like my mascara that way cuz I feel it makes my lashes look more natural than the whole clumpy look. The brush separates well too. What I didn't like was the fact that it kinda smeared off my lashes. After a few hours I looked like a raccoon. I had black under my eyes. I only wear mascara on my top lashes & no other eye makeup so I know it was the mascara. Maybe next time I should go with the water proof one & see how that works. Other than that I liked it.
Jenna K.
Chicago, IL
85 reviews
Beauty Junkie Expert Level 4
Review for: Extreme Black - 03 more...
I received this in my Target Beauty Box. I was pretty excited to try it out but it just didn’t deliver. While the brush was nice & separated my lashes - it didn’t give my lashes any extra volume or length. I was mostly disappointed in the fact that it was slowly flake off throughout the day. Definitely will not buy again.
Monica C.
40 reviews
Beauty Junkie Expert Level 2
Review for: Extreme Black - 03 more...
I'm not big on the Rimmel line altogether, I have never been. I decided to try out this mascara because I found the "shaking" quite intriguing. I didn't notice any lengthening, thickness, volume, nothing at all but a coat of black on my lashes. The formula is very wet and leaves flakey specks on your face. This burns my eyes so bad upon removing, anyone else? I actually wanted to be fair, so I used it a couple more times only to have another horrible makeup day. This was one I had to toss in the TRASH, literally! 
Vilma V.
Chicago, IL
385 reviews
Beauty Junkie Expert Level 5
Review for: Extreme Black - 03 more...
I received this product in my December Target Beauty Box. This is a mascara that claims to never clump, due to the mechanism inside, which can be shaken back and forth to stir up the formula and keep the formula from clumping up on the brush. Although it is a bit on the watery side, it does do a decent job at building up lashes. If you have sensitive eyes I recommend finishing the look with a waterproof mascara. This product is sensory issues from me. Just my friendly opinion.
britni b.
Martinsville, IN
83 reviews
Beauty Junkie Expert Level 4
Review for: Very Black - 04 more...
There are so many things wrong with this mascara. First of all, it does absolutely nothing for my lashes. It coats them in black, but that's it. No length, no volume. It's way too watery and flings little tiny dots of product all over my face when I'm applying it. And if that's not enough, it takes forever to dry and makes my lashes stick together. Worst mascara I've tried in years. 
Tressa B.
120 reviews
Beauty Junkie Expert Level 1
Review for: Extreme Black - 03 more...
I was
Reading some reviews and I’m
Not sure why such bad ones . This mascara
Is awesome. I’ve use high end to drug store and this is pretty amazing . It’s fresh every time
, glides on your lashes and looks just perfection.
Courtney S.
Jacksonville, FL
23 reviews
I love this mascara it is always smooth to use and the shake it fresh motion keeps the brush clump free. It doesnt run or get sticky and my lashes are soft but defined all day long. This product is a new makeup bag staple
Cara P.
282 reviews
Beauty Junkie Expert Level 4
Review for: Very Black - 04 more...
Talk about a gimmicky mascara. It is true that I have been using this for a bit and it definitely hasn't even come close to drying out. As for the no clumps portion, I beg to differ. No matter how long I shake, it still tends to come out on the clumpy side, which isn't great for my thin lashes. Once you have cleaned off the wand of excess product (which can take a bit of time), it does work well. I do get length and volume with this formula.
Emely G.
172 reviews
Beauty Junkie Expert Level 4
If anyone has tried it, does it really not clump?
Dorinda G.
Taft, CA
293 reviews
Beauty Junkie Expert Level 4
Has anyone tried this yet?! I'm itching to try this out. Make up is a big deal to me and can either make you feel really good, and beautiful or make you feel like you are missing something. It is definitely on my list of #WANTtooTRYTHIS ❤ Would love to hear what you thought of it! I've heard good things! All good things!!
dawn l.
Saranac Lake, NY
34 reviews
What's everyone opinion's on rimmell London mascara
Breana B.
Kingsville, TX
10 reviews
How is this mascara? Is it really as great as everyone says?!
Alecia R.
Abilene, TX
262 reviews
Beauty Junkie Expert Level 4
Does anyone like this product?

Sign up to join our community!



influenster cashback

Please confirm your email address.

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.

Rimmel London Shake It Fresh Mascara
Rimmel London
Rimmel London Shake It Fresh Mascara