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Rimmel London Shake It Fresh Mascara
3 varieties available

Rimmel London Shake It Fresh Mascara


3.5 out of 5 stars
  • 5 Stars29%
  • 4 Stars24%
  • 3 Stars24%
  • 2 Stars13%
  • 1 Star10%
3.50 / 5 based on 568 Reviews


Rimmel London introduces new Shake it Fresh Mascara, the freshest mascara on the block that won’t dry out or cause clumps.

Shake it up to keep it fresh from start to finish. Rock ultra-smooth, clump-free volume from first to last use.  Live the London look!

  • Patented shaker system refreshes the volumizing formula when needed. Formula stays good as new and clump free from first to last day of use.
  • Volume defining brush with flexible fibres volumizes and separates lashes from corner to corner for a mess-free, defined look.
  • Enjoy flawless, clump-free & smudge-free volume with every application.

Comes in 3 shades:

  • Black - 01
  • Extreme Black - 03
  • Very Black - 04
see more...

Top Questions See all 151 Q&A

Rimmel London Shake It Fresh Mascara
Rimmel London Shake It Fresh Mascara
Reviews (568)
Q&A (76)
Media (132)
  • "Amazing product!! I was always looking for a clumbs free mascara and have the best one so far, it has volume too which make your eyes look big. I recommend all of you to try the new Rimmel London mascara." in 53 reviews
  • "I love the New look an I love Rimmel London an the package it comes in is easier to get open. Plus you don't have to use tissue to dab off the excess because it's clump free. I like the feel of the mascara it doesn't feel thick like other products. So I definitely give it 5 stars!" in 34 reviews
  • "BEST mascara I've ever used. Not a huge amount of volume- but goes on so so smooth. Zero clumps and beautifully long lashes. The applicator wand is perfect and nice and big. I will be buying this mascara again and again." in 22 reviews
Nile Z.
Monrovia, CA
106 reviews
Beauty Junkie Expert Level 1
Review for: Very Black - 04 more...
I bought this at Ross & I admit I was interested in the "shaking" aspect of it all. First off the shaker thing inside makes this mascara pretty heavy. As far as it works, well the mascara is pretty thin & not dry at all. I like my mascara that way cuz I feel it makes my lashes look more natural than the whole clumpy look. The brush separates well too. What I didn't like was the fact that it kinda smeared off my lashes. After a few hours I looked like a raccoon. I had black under my eyes. I only wear mascara on my top lashes & no other eye makeup so I know it was the mascara. Maybe next time I should go with the water proof one & see how that works. Other than that I liked it.
Jenna K.
Chicago, IL
85 reviews
Beauty Junkie Expert Level 4
Review for: Extreme Black - 03 more...
I received this in my Target Beauty Box. I was pretty excited to try it out but it just didn’t deliver. While the brush was nice & separated my lashes - it didn’t give my lashes any extra volume or length. I was mostly disappointed in the fact that it was slowly flake off throughout the day. Definitely will not buy again.
Monica C.
40 reviews
Beauty Junkie Expert Level 2
Review for: Extreme Black - 03 more...
I'm not big on the Rimmel line altogether, I have never been. I decided to try out this mascara because I found the "shaking" quite intriguing. I didn't notice any lengthening, thickness, volume, nothing at all but a coat of black on my lashes. The formula is very wet and leaves flakey specks on your face. This burns my eyes so bad upon removing, anyone else? I actually wanted to be fair, so I used it a couple more times only to have another horrible makeup day. This was one I had to toss in the TRASH, literally! 
Vilma V.
Chicago, IL
385 reviews
Beauty Junkie Expert Level 5
Review for: Extreme Black - 03 more...
I received this product in my December Target Beauty Box. This is a mascara that claims to never clump, due to the mechanism inside, which can be shaken back and forth to stir up the formula and keep the formula from clumping up on the brush. Although it is a bit on the watery side, it does do a decent job at building up lashes. If you have sensitive eyes I recommend finishing the look with a waterproof mascara. This product is sensory issues from me. Just my friendly opinion.
britni b.
Martinsville, IN
84 reviews
Beauty Junkie Expert Level 4
Review for: Very Black - 04 more...
There are so many things wrong with this mascara. First of all, it does absolutely nothing for my lashes. It coats them in black, but that's it. No length, no volume. It's way too watery and flings little tiny dots of product all over my face when I'm applying it. And if that's not enough, it takes forever to dry and makes my lashes stick together. Worst mascara I've tried in years. 
Tressa B.
Apo, NY
125 reviews
Beauty Junkie Expert Level 2
Review for: Extreme Black - 03 more...
I was
Reading some reviews and I’m
Not sure why such bad ones . This mascara
Is awesome. I’ve use high end to drug store and this is pretty amazing . It’s fresh every time
, glides on your lashes and looks just perfection.
Courtney S.
Jacksonville, FL
23 reviews
I love this mascara it is always smooth to use and the shake it fresh motion keeps the brush clump free. It doesnt run or get sticky and my lashes are soft but defined all day long. This product is a new makeup bag staple
Cara P.
Philadelphia, pa
287 reviews
Beauty Junkie Expert Level 4
Review for: Very Black - 04 more...
Talk about a gimmicky mascara. It is true that I have been using this for a bit and it definitely hasn't even come close to drying out. As for the no clumps portion, I beg to differ. No matter how long I shake, it still tends to come out on the clumpy side, which isn't great for my thin lashes. Once you have cleaned off the wand of excess product (which can take a bit of time), it does work well. I do get length and volume with this formula.
Megan R.
Birmingham, AL
217 reviews
Beauty Junkie Expert Level 4
Review for: Extreme Black - 03 more...
I am baffled that this mascara was even approved for sale. What on earth was Rimmel thinking?! The tube claims to give you clump-free volume, when in reality it gives no volume at all. I wouldn't even consider this mascara unless you want no volume, no length, and a super wet formula. Not to mention the whole gimmick of shaking the tube to keep the formula fresh. Wouldn't repurchase and don't recommend. 
Kara G.
52 reviews
Beauty Junkie Expert Level 1
Review for: Extreme Black - 03 more...
I was not very happy with this product. The idea of it seemed very interesting and I always wonder how much product I am leaving at the bottom of the mascara bottle.  The consistency is very thin, I thought maybe it was because I just opened it but I have read the reviews and that part is consistent.  I would not go out of my way to buy this product again. 
Oyuky R.
431 reviews
Beauty Junkie Expert Level 4
Is there a waterproof one?
Mallory R.
Garrison, ND
115 reviews
Beauty Junkie Expert Level 2
How well did it volume your lashes?
Alyssa D.
31 reviews
Beauty Junkie Expert Level 1
Is this mascara clumpy or sticky? I need a new mascara to use.
ana m.
38 reviews
Is this waterproof?
Mallarie J.
Colorado Spgs, CO
883 reviews
Beauty Junkie Expert Level 4
Is this mascara voluminous?

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