Really good mascara. Gives good length and curls the eyelashes well. It doesn’t clump which is a must and doesn’t flake or smudge throughout the day.

I really like the concept of the mascara staying fresh right until the end and being able to use it longer because you can shake it up but I feel the mascara's consistency was a little more thin than I like so it doesn't coat the lashes like I would have liked it to even after layering the mascara it still did not build up very much [product:rimmel-london-shake-it-fresh-mascara]

Fantastic mascara, love that it is always fresh. Very easy to use, you just shake and apply like any other mascara. I use this product everyday, you can use it for a natural or glamorous look.. I've even started using this more than my more expensive mascaras.  [product:rimmel-london-shake-it-fresh-mascara]