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Rimmel London Shake It Fresh Mascara
3 colors available

Rimmel London Shake It Fresh Mascara

BY RIMMEL LONDON

3.5 out of 5 stars
  • 5 Stars31%
  • 4 Stars24%
  • 3 Stars25%
  • 2 Stars12%
  • 1 Star9%
3.56 / 5 based on 481 Reviews

Product Description

Rimmel London introduces new Shake it Fresh Mascara, the freshest mascara on the block that won’t dry out or cause clumps.

Shake it up to keep it fresh from start to finish. Rock ultra-smooth, clump-free volume from first to last use.  Live the London look!

  • Patented shaker system refreshes the volumizing formula when needed. Formula stays good as new and clump free from first to last day of use.
  • Volume defining brush with flexible fibres volumizes and separates lashes from corner to corner for a mess-free, defined look.
  • Enjoy flawless, clump-free & smudge-free volume with every application.

Comes in 3 shades:

  • Black - 01
  • Extreme Black - 03
  • Very Black - 04
see more...

Top Questions See all 72 Q&A

  • Need this mascara1 Answers
  • How does this compare to Lancôme Monsieur Big Mascara ?1 Answers
  • How is this mascara? Is it really as great as everyone says?!3 Answers
Rimmel London Shake It Fresh Mascara
Rimmel London Shake It Fresh Mascara
Reviews (481)
Q&A (72)
Media (120)
Mandi C.
Mandi C.
Val Caron, ON
2 reviews
I loved the brush of this mascara. I'm incredibly picky about my mascara because it's my favorite beauty product. I feel as though I've tried so many because I love mascara so much. I loved the fat brush of the mascara but the formula was so wet that it made the mascara very hard to use. It spattered over my mirror and it spattered all over my hand. Despite how careful I was, I had transfer onto my skin no matter how careful I was. I had to try and remove the mascara from under my eyes and inevitably I had to redo my under eye makeup. It had so much potential but the formula was terrible. I felt it did nothing for my lashes. I had such hopes but there is nothing about this mascara that would make me purchase it. Such a mess!
Amanda B.
Amanda B.
Gadsden, TN
110 reviews
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Beauty Junkie Expert
Level 4
This stuff is really good as far as making my eyelashes separate and show up, but it's too wet. When I say "too wet" it takes a bit to dry and is easily transferred to your skin if you don't let it dry before you open your eyes all of the way. For the price of this, and not counting how heavy the package itself is, I don't plan on repurchasing, ever. I feel that Rimmel really needs to do something about the formula to make it "not so wet" and maybe see if they can lighten up the package. I would be happy to review a new version and compare if this was done. If anyone has any suggestions for me on using this, I will gladly try it.
Taylor P.
Taylor P.
Endicott, NY
30 reviews
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Beauty Junkie Expert
Level 1
Review for: Very Black - 04
I really loved the concept behind this mascara because I always have issues with mascara drying out and was so excited to try this. The brush is really good, it gets all of my lashes and does a great job on my lower lashes. Also, the color is amazing. However there are too many issues for me to love this product which really makes me sad given how much I was looking forward to it. The mascara itself is too liquidy, making it clump very easily and take way to long to dry which causes problems with it marking up the eyeshadow I already have done. The formula also does nothing for lengthening, causing my lashes to be stumpy looking. I really wanted to love this, but it just does not work.
Holly R.
Holly R.
Cincinnati, OH
205 reviews
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Beauty Junkie Expert
Level 4
I was a little disappointed by this mascara. My lashes are pretty long so I am always looking for a mascara that will really voluminous my lashes. The product says 'clump free volume' so I was sold! I quickly went home to try this product. After applying, I noticed that my lashes were defined and black, but definitely did not have the volume that I desired. It almost looks as if you applied no mascara at all. M lashes were black but that's about it. I guess that is what you expect from a cheap drugstore product.
taylor s.
taylor s.
Quincy, MA
72 reviews
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Beauty Junkie Expert
Level 5
I really think this is just an average mascara. I originally tried it because I thought it was an interesting product. It does exactly what it states it will; it stays like you just opened it. It's stays the same very liquidy texture that a fresh mascara would. Personally, I like when mascaras tend to get drier after a few days because it applies better. The Rimmel one stays very liquidy and looks very natural on the lashes. Like I said, I really just think this is an okay mascara. It's not horrible and since I spent the money on it, I'll use it, but I don't love it.
Jennifer G.
Jennifer G.
Tallahassee, FL
60 reviews
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Beauty Junkie Expert
Level 2
This is a very average mascara, it is applied easily with a nice brush, but it does not stay on very well and it smears super easily for a while after application. I love the way it makes my eyelashes look, but I need more than that out of my mascara.
Chanmolica Y.
Chanmolica Y.
Chicago, IL
30 reviews
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Beauty Junkie Expert
Level 1
I have a collection of many mascaras and I always buy new ones every week. I love the brush especially. I bought mine from Walmart and very affordable there is I believe a waterproof one and it is very long lasting and doesn't smear my under eyes. I would definitely buy it again!
Sarah C.
Sarah C.
Jacksonville, FL
56 reviews
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Beauty Junkie Expert
Level 2
This was a good idea for a product and very unique,but it just didn't do much. I got it at Walgreens and the price didn't match the product. I have long lashes already but it just seemed like all it did was wet your lashes although it did define a little. The formula is very average and smears everywhere. If you're a natural makeup girl,I can see this working for you.
Drenda D.
Drenda D.
Bakersfield , CA
34 reviews
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Beauty Junkie Expert
Level 1
I love that this mascara renews the product on the spoolie by shaking it because it makes the product itself last longer. Regular mascaras pump air into the tube which in turn dries out the product faster. This is the solution to that problem. The mascara itself gives a great performance on my lashes. They look longer and darker. Overall a great product.
Amanda C.
Amanda C.
375 reviews
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Beauty Junkie Expert
Level 4
I do not like this product. It's liquidy and too gimmicky for me. I cannot imaging that agitating your mascara is a good thing for long term consistency and it transferred onto my lid and ran down under my eyes. I have fine eyelashes that are super long and this is almost like a stain of color versus actual mascara that binds to your lashes. Not buildable.
Emely M.
Emely M.
146 reviews
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Beauty Junkie Expert
Level 4
If anyone has tried it, does it really not clump?
dawn l.
dawn l.
Saranac Lake, NY
34 reviews
What's everyone opinion's on rimmell London mascara
Breana B.
Breana B.
Kingsville
5 reviews
How is this mascara? Is it really as great as everyone says?!
Dorinda G.
Dorinda G.
Taft, CA
107 reviews
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Beauty Junkie Expert
Level 3
Has anyone tried this yet?! I'm itching to try this out. Make up is a big deal to me and can either make you feel really good, and beautiful or make you feel like you are missing something. It is definitely on my list of #WANTtooTRYTHIS ❤ Would love to hear what you thought of it! I've heard good things! All good things!!
Melody R.
Melody R.
Brooklyn, NY
71 reviews
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Beauty Junkie Expert
Level 3
What makes this so unique compared to the other mascaras. Is there a big difference or a subtle one compare to the brand Other lines.

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