I received this product from Influenster complimentary for testing purposes. Rimmel London Scandaleyes Retro Glam mascara that retails for about $5.99-perfect price point! I am a makeup fiend and I was very excited about this item. Mascara is a must have for any woman, even if you don't have a full face of makeup or just foundation. Mascara is an item I wear everyday. It brightens my look and gives the impression that I'm more awake (which comes in handy having a 6 year old, you're most likely sleep deprived!) and draws attention to my eyes, which I think are my best asset. *wink wink* This is the blackest of the black mascara's I have ever tried! True black! It's magnificent! It gives volume to my lashes while separating them not making me look like Miss.Spider Legs just crawled on my eyeball. Two coats gave me the look I have long awaited for and holds throughout the day without giving me 'black eyes' after a few hours of wearing. I love the look that this Retro Glam gives me! The price is on point for any makeup lovers budget and being drug store brand, you just can not beat it! Don't pay over the top prices for mascara, when the one you're looking for is at your local drugstore!