I haven't strayed from my familiar Mascara brand for 3 years! I decided to venture out some, and buy a new Mascara, one 3x cheaper than my current brand. I ordered this mascara and tried it out and instantly fell in love. The brush shape gives your lashes a lift. The brush doesn't clump and evenly coats each lash. It dries fast, no flaking, & no smudging. For a cheaper mascara, it really delivers on par with more expensive brands! Indefinitely recommend this product!