This is the only mascara I use. I have tried high end department store brands & I always go back to this one. I have very sensitive eyes & this is the only one that doesn't irritate them. It is very thick so I swipe off some of it on a tissue then apply it. I love the brush design it really helps get all of my lashes. If I do get in a hurry & get it on my skin I just let it dry & remove with a q-tip it comes right off. I also love that it's carbon black like the blackest black it really makes your eyes pop.