Let me start by admitting, am a mascara JUNKIE! an addict so to speak. if I could only wear one makeup item, mascara would be it. I have tried countless mascaras, from cheap dollar store, to expensive name brand. Rimmel's Scandaleyes Retro glam is by far my favorite! it has amazing coverage, it's bold, and it doesn't dry out and it lasts forever! this is my favorite, and I first tried it when it came out about 2 years ago. being the mascara junkie I am, I was still on a hunt for even better. 30+ mascaras later, this is still my go-to. it honestly makes your eyes POP!