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Rimmel London Provocalips 16hr Kissproof Lip Colour
15 varieties available

Rimmel London Provocalips 16hr Kissproof Lip Colour


4.0 out of 5 stars
  • 5 Stars47%
  • 4 Stars27%
  • 3 Stars14%
  • 2 Stars7%
  • 1 Star6%
4.02 / 5 based on 1,933 Reviews

Product Description

Up to 16 hours of high impact endless color

• Kiss proof
• Transfer proof
• Lips feel smooth and moisturized all day long

STEP 1: Apply color and keep lips apart for 60 seconds until the product sets.
STEP 2: Apply topcoat to lock the colour, moisture and add shine.

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Top Questions See all 222 Q&A

Rimmel London Provocalips 16hr Kissproof Lip Colour
Rimmel London Provocalips 16hr Kissproof Lip Colour
Reviews (1933)
Q&A (63)
Media (300)
  • "Totally worth it! I was a bit skeptical but still decided to try it. I haven't looked back since! It is trully long lasting and the color are high pigmented. " in 130 reviews
  • "MY absolute favorite liquid lipstick from the drugstore. I absolutely love that it has the locking gloss that stops it transfer. You can use it without the gloss for a matte lippie too. " in 111 reviews
Jessica H.
Houston, TX
49 reviews
Beauty Junkie Expert Level 4
Review for: I'll Call You, #230 Kiss Fatal, Kiss Me You Fool, Play With Fire more...
I own quite a few of these liquid lipsticks. While I do enjoy them, they do have some negative qualities to them. The "lipstick" part does have a somewhat strong chemical smell to it while the clear gloss part has a "fruity" chemical-ish smell. I find no matter how long I wait for the color to finish drying so I can apply the clear coat, it still manages to stain the applicator. You also have to keep applying the clear coat every couple of hours or your lips will get very sticky! They also do not layer that well it starts to look a bit clumpy. Otherwise than that they are very longer lasting, unless you eat something greasy. They also do not dry out your lips due to clear coat which is moisturizing. They also do not transfer at all! They are a bit hard to take off so I suggest an oil based makeup remover to remove it.
Jessica A.
59 reviews
Beauty Junkie Expert Level 2
Does it's job. 310 Little Minx is the shade I have i love it. The color goes on like a thick gloss, and sets like a stay put lipstick does. A couple blots onto a napkin, and apply the shine. The shine is a gloss and feels like one, but not too sticky. The color stays put really well, just reapply the gloss when it fades, and boom. Brand new. It's a really nice product the lives up to its name. I love how bright this shade is!
While it is a great stay put lipcolor, it is downright painful to get it off.
Micah T.
West Milton
6 reviews
Beauty Junkie Expert Level 1
Review for: Play With Fire more...
This lip product is VERY long lasting. It is the perfect red and was exactly what I expected. I bought it at Walmart and it was a little less than $10. It was more expensive than I expected for a drugstore product, but it was still affordable. My only problem with it is that it is very drying. You need to make sure to use a lip scrub before you use this lipstick. One side is the color and the other side has the “lock and shine” gloss. Make sure the red side is dried and don’t rub your lips together before it’s dried! It is kind of sticky and applies kind of patchy and you have to make sure you get it all on before it dries. But it is a very good product. There is no transfer at all and it lasts the whole day, through eating and drinking.
Nicole A.
Roanoke, VA
144 reviews
Beauty Junkie Expert Level 2
Review for: #750 Heart Breaker, Play With Fire more...
I have tried a lot (and I mean A LOT) of long-wearing lipsticks and this is my overall favorite. The price is right but the colors are great and it really does last all day, which is important to me.

Play with fire is a true red (blue hued), which is my absolute favorite for work or feeling glammed up. It’s a little more obvious when it flakes because it’s so bright/deep but it is truly my favorite red and that says a lot!

Heart Breaker is my favorite for everyday wear. It’s a more natural color and has a bit of a cranberry hue but is less obvious when it does start to wear off.
Kristen C.
Sherman Oaks, CA
300 reviews
Beauty Junkie Expert Level 4
Review for: #230 Kiss Fatal, Kiss Me You Fool more...
This is honestly one of the best lipsticks I’ve ever worn. It’s $7-10 depending on where you go, but it lasts ALL night. I have a video on my Youtube where I did a wear test and it seriously lasted the entire day with barely any tell. I ate, drank, kissed, SHOWERED, did a face mask and it was still on.

It’s a little drying if you’re not used to liquid lipstick, but the other end of the lipstick with the waxy, lip-balm-like texture does wonders. I definitely felt that it was on my lips for the first few hours and then I forgot and had moments like “oh no, I just wiped it off” and ran to the mirror and there was NO TRANSFER whatsoever. This is magic.

If you have a event, holiday party, concert, something where you don’t want to be doing touch ups definitely check this out!
Jessica B.
15 reviews
Beauty Junkie Expert Level 1
I LOVE this liquid lipstick! The color (heartbreaker) is great. I've never had a problem with it transferring color after it dries. It lasts most of the day for me. It doesnt make my lips feel too dry. It's just all around amazing. I need to get it on more colors! Lol Rimmel London Provocalips 16hr Kissproof Lip Colour
Gabrielle D.
208 reviews
Beauty Junkie Expert Level 4
Review for: Kiss Fatal more...
This lipstick is the whole package. The longevity is incredible! It feels great when you put the clear balm over it! I absolutely LOVE it! I do have wish they had even more colors but this stuff is like liquid gold. I have a friend who got me into this lipstick and when she came over on day, we went swimming and this lipstick stayed EVEN WHEN SHE WAS WENT SWIMMING!!! It was awesome! I highly recommend this!
Rachel G.
25 reviews
Beauty Junkie Expert Level 1
Review for: Heart Breaker more...
I love these lipsticks because they truly do stay put all day long! And they are much cheaper than many other extended-wear lip products. I wear this for my everyday lipstick. The only thing is that the gloss is so moisturizing that I find myself reapplying it throughout the day so I run out the gloss before I run out of the color. And it takes a few layers to get a deep color, so this is perfect if you’re looking for a lipstick that can be either deep or subtle!
Jessica A.
Lehigh Acres, FL
12 reviews
Beauty Junkie Expert Level 1
Review for: Play With Fire more...
I recently purchased several different brands of long lasting, smudge proof lipstick in order to get all the colors I wanted and I wasn't expecting this one by Rimmel to be as amazing as it is since it was cheaper than the other brands. Rimmel was the only brand offering the deep red I was looking for in a long wear lipstick so that right there is reason enough to be happy, but the amazing color -really- lasts and required quite a bit of scrubbing to get off come nightfall, didn't need constant use of the clear topcoat, and stayed put just as advertised! I really wish that Rimmel offered more colors because they could be my exclusive brand of liquid lipstick if they did. The selection at the store was very small. If they have a color you like though it is very much worth purchasing! I love this lipstick.
Alex F.
Brookline, MA
14 reviews
Review for: Heart Breaker, Kiss Me You Fool more...
You need to stop what you’re doing any buy this ASAP!!! This is the absolute best lip product I have ever used literally put it on at 9am this morning an oily salad, countless drinks and several tacos later —zero need to reapply. I wish they had a larger range of shades because I need to this type of magic daily. Also does not make your lips powdery or dry at all and you can actually apply lipbalm over it without it smearing or coming off.
Xiomara M.
Newbury Park, CA
84 reviews
What is your guys favorite shade in this product
Leslie M.
1 review
I love this lipstick ! Though when I want to take it off I have a really hard times what's the best way to remove it?
Andrea S.
Miami, FL
86 reviews
Are they really long lasting?
Megan D.
6 reviews
Does this lipstick really last 16 hours?
Elena S.
145 reviews
I have seen a lot of reviews about sticky? What's your experience?

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