Rimmel London Provocalips 16HR Kissproof Lip Colour
15 varieties available

Rimmel London Provocalips 16HR Kissproof Lip Colour


4.0 out of 5 stars
  • 5 Stars48%
  • 4 Stars26%
  • 3 Stars14%
  • 2 Stars7%
  • 1 Star5%


Up to 16 hours of high impact endless color

• Kiss proof
• Transfer proof
• Lips feel smooth and moisturized all day long

STEP 1: Apply color and keep lips apart for 60 seconds until the product sets.
STEP 2: Apply topcoat to lock the colour, moisture and add shine.


Colour Side Isododecane, Trimethylsiloxysilicate, Dimethicone, C9-13 Isoparaffin, Disteardimonium Hectorite, Barium Sulfate / Ci 77120, Aluminum Hydroxide, Propylene Carbonate, Silica, Propylparaben, Phenoxyethanol, Tin Oxide, Benzoic Acid, Calcium Aluminum Borosilicate, [May Contain/Peut Contenir/+/-: Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), D&C Red No. 28 (Ci 45410), D&C Red No. 36 (Ci 12085), D&C Red No. 7 Calcium Lake (Ci 15850), , Bismuth Oxychloride (Ci 77163), Carmine (Ci 75470)].
Top Side Ricinus Communis (Castor) Seed Oil, Cera Alba/Beeswax/Cire D'abeille, Pentaerythrityl Stearate/Caprate/Caprylate/ Adipate, Tocopheryl Acetate, Parfum/Fragrance, Propylparaben, Alcohol, Isopropyl Myristate, Tocopherol, Caprylic/ Capric Triglyceride, Ascorbyl Palmitate, Ascorbic Acid, Citric Acid, Bht.

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Top Questions See all 235 Q&A

  • How much it cost by us?1 Answers
  • I love that these offer 16Hr wear, but how comfortable ar...2 Answers
  • How long does it actually last in after one has been eati...2 Answers
Rimmel London Provocalips 16HR Kissproof Lip Colour
Rimmel London Provocalips 16HR Kissproof Lip Colour
Reviews (2,446)
Q&A (68)
Media (339)
  • "Totally worth it! I was a bit skeptical but still decided to try it. I haven't looked back since! It is trully long lasting and the color are high pigmented. " in 130 reviews
  • "MY absolute favorite liquid lipstick from the drugstore. I absolutely love that it has the locking gloss that stops it transfer. You can use it without the gloss for a matte lippie too. " in 111 reviews
Michelle T.
47 reviews
Beauty Junkie Expert Level 1
I think this is truly long-lasting. I wore it for a whole day and it didn't budge, not even when I eat. However, it is on a bit of the sticky/tacky side for me but I don't mind it. I didn't like using the gloss side of the product because I prefer a matte finish but I think the lip color side works well without it. I have Wish Upon A Berry and Just Teasing. Wish Upon A Berry is pinky mauve matte color, while Just Teasing has pretty little sparkles. I would recommend this product if you like a true long-lasting lipstick but also don't mind the stickiness.
Erica V.
25 reviews
Review for: Kiss Fatal, Play With Fire, Other more...
Love this lipstick! It lasts all day and is very easy to apply. You apply the lipstick and let it dry then add the gloss so it doesnt feel sticky or dry. The gloss is kinda matte so no need to worry of you don't want super shiny lips. It is super affordable and lasts you a while, except the gloss. I wish they made a separate tube of just gloss to purchase in case you run out. 
Samantha W.
Jefferson, OH
16 reviews
Purchased at: Walmart
Rimmel London Provocalips 16HR Kissproof Lip Colour This is my everyday go to lipstick. It lasts from morning til night.. heck through the night. I always have compliments on the color and I love the matte finish. I never have to touch it up. It's seriously great!! I have 3 color and would love to buy them all. Great price point.
Camry R.
50 reviews
Beauty Junkie Expert Level 1
Review for: Other more...
This is my lipstick go to! Why spend so much money on expensive lipsticks when you can go to your local Walmart and get this 16 hour lipstick?? The shades are so beautiful and it stays ALL DAY! Ladies, I know I’m not the only one that likes cheap and easy products! Go to your local Walmart and check it out! It won’t disappoint!
Angelia K.
East Chicago
46 reviews
Beauty Junkie Expert Level 1
I usually have trouble with smearing lipstick but this has been wonderful. It comes on a bit much but I blot off the extra. It lasted all day, through meals and even left it on in the shower and it stayed in place. I will definitely be buying more colors soon. It does dry a bit throughout the day so you will need to re-gloss.
Summer B.
Tuscaloosa, AL
13 reviews
Review for: Wish Upon A Berry more...
THIS PRODUCT IS AMAZING!!! I once tried it and I didn’t apply it right so it turned out awful, but once I used it correctly it is fantastic. I am a messy eater and hate lipstick because I usually can’t eat or drink with it, but this product changed that. If used properly this color doesn’t move for over 16 hours.
Jessica H.
Houston, TX
51 reviews
Beauty Junkie Expert Level 4
Review for: I'll Call You, Kiss Me You Fool, Play With Fire more...
I own quite a few of these liquid lipsticks. While I do enjoy them, they do have some negative qualities to them. The "lipstick" part does have a somewhat strong chemical smell to it while the clear gloss part has a "fruity" chemical-ish smell. I find no matter how long I wait for the color to finish drying so I can apply the clear coat, it still manages to stain the applicator. You also have to keep applying the clear coat every couple of hours or your lips will get very sticky! They also do not layer that well it starts to look a bit clumpy. Otherwise than that they are very longer lasting, unless you eat something greasy. They also do not dry out your lips due to clear coat which is moisturizing. They also do not transfer at all! They are a bit hard to take off so I suggest an oil based makeup remover to remove it.
Jessica A.
98 reviews
Beauty Junkie Expert Level 2
Does it's job. 310 Little Minx is the shade I have i love it. The color goes on like a thick gloss, and sets like a stay put lipstick does. A couple blots onto a napkin, and apply the shine. The shine is a gloss and feels like one, but not too sticky. The color stays put really well, just reapply the gloss when it fades, and boom. Brand new. It's a really nice product the lives up to its name. I love how bright this shade is!
While it is a great stay put lipcolor, it is downright painful to get it off.
Micah T.
West Milton, OH
6 reviews
Beauty Junkie Expert Level 1
Review for: Play With Fire more...
This lip product is VERY long lasting. It is the perfect red and was exactly what I expected. I bought it at Walmart and it was a little less than $10. It was more expensive than I expected for a drugstore product, but it was still affordable. My only problem with it is that it is very drying. You need to make sure to use a lip scrub before you use this lipstick. One side is the color and the other side has the “lock and shine” gloss. Make sure the red side is dried and don’t rub your lips together before it’s dried! It is kind of sticky and applies kind of patchy and you have to make sure you get it all on before it dries. But it is a very good product. There is no transfer at all and it lasts the whole day, through eating and drinking.
Allie C.
Fort Irwin
7 reviews
Beauty Junkie Expert Level 1
Review for: Little Minx more...
Definitely my favorite lip stain to date! It holds up so well even again eating and drinking! This is one of my favorite colors to wear when I’m going out and want to feature a bold lip! It goes on smooth and only takes one dip and one good swipe to get all the color you need! These stay on so well that they are very long lasting and cheaper than a lot of other lip stains and liquid lipsticks out there! I’ve used a few other brands that didn’t have the staying power as the Provacalips, and I love this brand so much that I have it in about five colors! Highly recommend!
Xiomara M.
Newbury Park, CA
84 reviews
What is your guys favorite shade in this product
Leslie M.
1 review
I love this lipstick ! Though when I want to take it off I have a really hard times what's the best way to remove it?
Andrea S.
Miami, FL
86 reviews
Are they really long lasting?
Elena S.
146 reviews
I have seen a lot of reviews about sticky? What's your experience?
Megan D.
6 reviews
Does this lipstick really last 16 hours?

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