I thought the same thing! How can a bronzer under $7.00 be any good? This product is great. I use it more as a base. I am PALE and I wear foundation and bronzer that is darker so it goes along with my spray tan. This is great base to get the bronzer process started. A few swipes and it makes my face look healthy. Then i will put a little of my expensive stuff on-top. Its great because i don't mind going through this product at this price, and only having to use a little of my Too Faced bronzer saves money.