I've been using this product for 4 years. It goes on smooth. The pros to me is that it isn't too shiny and it isn't too matte. I do not need to use any powder after using. It makes my face moisturized but not greasy. I have used 3 different colors (depending how tan I am ) and they're very natural colors. This is what I'd call a medium coverage foundation. It's not too heavy,but enough to cover light blemishes and and a few freckles.

I'm finishing up my fourth bottle of this foundation and I can't believe I haven't written a review yet! This stuff is really great. I have normal to dry skin that can sometimes be sensitive. This foundation makes my skin look dewy and healthy. If you are an individual with very oily skin, this may be too dewy for you.  I live in the US and we don't have the Rimmel Wake Me Up foundation but I feel like this foundation does a good job in waking up my skin and making me look radiant.  We also don't have the bottles with the pump, but that's okay because I use a sponge anyways.  It sets nicely and lasts around 8 hours and even longer if I top it off with powder.  It sells for around $7-8 but I try and get it when the drug stores have a BOGO 50% off sale so that I can stock up.  I am NC20 in MAC foundation and the True Ivory matches me perfectly.  I haven't noticed any oxidizing with this foundation (unlike the Lasting Finish where I need to use a primer in order to prevent this) so that also is a plus. It does have a light scent and I tend to be sensitive to smells but it is not bothersome or migraine-inducing for me.

I used this foundation several times because I needed it for a performance and it was the cheapest one at the drugstore. I got the second lightest shade which was very orange and much darker than my natural skin tone. I ended up having to blend it all down my neck because of how unnatural-looking it was. On top of that, the foundation was sticky on my face and had a very strong floral scent that I didn't like. It has good coverage which is probably the only thing it has going for it.

In my opinion this foundation isn't that good.  It doesn't work well on my skin.  It tends to break up around my nose and mouth.  It doesn't last too long.  I also don't like the coverage.  It doesn't cover my moles on my face.  Although this doesn't work well for me, it may work well for others.  It is very affordable so there wasn't a lot of money wasted on this.  I personally would not recommend this nor would I buy this again.

For $5, I got one of the best foundations I’ve ever used. It gives the skin a nice glow. The coverage is low, so it’s good for a “no makeup” makeup look. I have oily skin, so it does get a little greasy, but I feel like it doesn’t look terrible. If you’re thinking about getting it, go for it. It’s affordable and quite nice.

This has been my main foundation for the past 2 or 3 years because it has good coverage yet still looks natural. It lasts most of the day and does t get patchy. It would say it is excellent value for the price you pay.

This foundation is a bit difficult to get out of the bottle due to it's a bit thick! It's really easy to apply. I prefer to apply it with a dry makeup sponge because it give me more coverage, if I wet the sponge it sheers it out a bit. I wouldn't recommend using a brush as it leaves marks or streaks. It isn't the best for covering ance scars or any scabbyness if you picked at a pimple. That will still be visible. Works great for covering redness in the skin! It blends easily. Also stays slightly tacky for a few minutes so I just top it the coty airspun powder and it's fine. Does disappear off my nose pretty fast! Doesn't clog my pores or make me break out!

I was surprised by this foundation. At first I thought it wasn’t enough coverage. I like a full coverage and this was a light coverage. So I used it as a mixing foundation and I loved it, but the. I tried it again without mixing it and I fell in love with it. I think because my skin had changed. I liked it best when my skin was drier. The shade range sucks. With only 9 colors this isn’t going to match a lot of people but if you can find your shade I def recommend trying it. I like this foundation better then the Maybelline Fit Me. Rimmel Match Perfection Foundation

I have this foundation in the shade 101 Classic Ivory. I am a basic white girl with warm undertones. That being said, this is the only foundation that matches me perfectly. It has a great formula and looks amazing on my oily/combination skin. I have no complaints about the foundation itself. BUT, this company is not cruelty free, which is important to me. They also have an AWFUL shade range, and I am trying to only support brands that offer plenty of options for people of color as well. 

This liquid foundation is kind of light coverage, but if you apply a little extra here and there it doesn't look "caked" on or anything. Personally I don't use alot of foundation, I'm more about eye products so this works great for my likings. It does have a strange smell that I don't care for, and it would be easier if it had a pump or a scrape stick. Overall it's a good product!