Rimmel London Lasting Finish Breathable Foundation
16 varieties available

Rimmel London Lasting Finish Breathable Foundation


4.1 out of 5 stars
  • 5 Stars47%
  • 4 Stars31%
  • 3 Stars13%
  • 2 Stars6%
  • 1 Star3%


Perfect your complexion with the Rimmel Lasting Finish Breathable Foundation; a lightweight formula with medium, natural-looking coverage. Blending seamlessly onto skin, the liquid foundation expertly covers visible pores and imperfections, whilst helping to minimise unwanted shine for a smooth, flawless complexion every time. Skin looks fresh and dewy with a long-wearing, streak-free finish.

see more...

Top Questions See all 986 Q&A

Rimmel London Lasting Finish Breathable Foundation
Rimmel London Lasting Finish Breathable Foundation
Reviews (4,201)
Q&A (300)
Media (535)
Shanelle V.
33 reviews
Beauty Junkie Expert Level 1
Purchased at: Walmart
I’ve been using this foundation for the past like 4 months and I absolutely adore it! It covers up everything from acne to scars. I totally recommend it to whoever😇Plus it lasts very long cuz ever since I got it I’ve been using it everyday and it’s pretty much a little higher than the middle of the bottle. That’s fascinating.!!! Love it!!😍👍
Adda E M.
Rowlett, TX
24 reviews
Review for: 400 Natural Beige, 203 True Beige more...
So I found this product while I was browsing the makeup aisle. The packaging caught my eye and the fact that it said breathable. I first got the color 400 in Natural Beige, I LOVED the sponge applicator (just like the Clinique beyond perfecting foundation). 
PLEASE KEEP IN MIND that this foundation has SPF so please try to get 1-2 shades lighter. I noticed with color 400 that it did oxidize (bc it has spf) and the color was too dark but definitely will be my summer shade. It doesnt budge, applies well, you do not need a lot of product. It is light weight but has medium coverage. I went to the store again and the correct shade that Im in which is 203 True Beige. I even decided to get the concealer that goes with it. Today I wore both, I cried and noticed that I did not need a touch up, just a small spot where I had my bronzer. 
I RECOMMEND! but please choose shade carefully, keep in mind it has titanium oxide & iron oxides which is why it goes darker.I like natural to medium finish, I've heard people prefer the old formula which was heavy coverage which is not my cup of tea. 
Jill S.
43 reviews
Beauty Junkie Expert Level 2
I absolutely love this foundation. This may have taken over as my new hg foundation. It's a lightweight foundation looks like my skin but better. I had heard bad reviews so it took me a while to try it. But I realized it was being compared to the original Rimmel 25hr with the red cap which is a med-full foundation. I have that one also and it's a very good foundation. It just depends on how much coverage you need. I personally only need a light foundation. This breathable foundation has an applicator so it's very easy and neat to apply then I choose to blend it out with a sponge. I didn't need to set it. It looks fresh and dewy but not oily and still looked fresh 12+hrs later when I went to remove it. This is my first time using it so if it causes a breakout or something I'll update. I'm very happy with this purchase and the price point is fantastic!
kawani v.
Chicago, IL
12 reviews
Sooo I’ve went to check out a event a couple months ago hosted by Refinery 29 and left with some amazing full size sample this foundation was one of them. OK I was kind of skeptical of this foundation because It’s not a lot of foundation that Blend in with my skin tone well, The testing it out with one of the reps with Rimmel the foundation just melted unto my skin instantly it literally blew my mind. I ended up taking a video of the reaction again because I couldn’t believe it. I love it is reasonably price it blends in with my skin song very well I’m able to do it and go with a simple clean look. It’s definitely a must have. Rimmel London Lasting Finish Breathable Foundation
Jessica M.
Forest City, IA
76 reviews
Beauty Junkie Expert Level 2
Review for: 81 Fair Ivory more...
** I’m talking about the new formula***
If you’re pale, need a decent amount of coverage, and have oily skin, honey this is not for you. I picked up the lightest shade, started applying it to my face, straight orange. The coverage is light at best. Not the medium the new formula claims. I couldn’t even wear it. It was heavy feeling, I wear Double Wear on the daily so I’m used to heavy, but this was GROSS and slippery.
It also oxidizes.
This is definitely something for someone who wants light coverage makeup that has Norma skin, which is great.
It also has a slight fresh scent.
Ericka J.
Mansfield, TX
217 reviews
Beauty Junkie Expert Level 3
Review for: 503 Mocha more...
I only bought this foundation because they finally extend their shades for WOC. I’m glad I bought it. I would say the coverage is more sheer than medium, but during the warmer months that’s what I prefer. I just add a little concealer on the sports I need a little more coverage. This foundation really does last all day. I’ve been using it for a week now and I have had no issues with my skin being oily or the foundation separating. I set my foundation with the Maybelline Fit Me Loose Powder and I’m good for the whole day.
Sandy R.
Knoxville, TN
64 reviews
Beauty Junkie Expert Level 1
This is a great foundation. I first bought it after hearing severl positive reviews of it online. It seems to provide me with a medium to full coverage. I have used both a brush and beauty blender to apply. My skin tends to be normal to dry. I do hav to be sure I exfoliate well if I’m having dry patches and be careful with powder and concealer under my eyes so that it doesn’t settle into the lines under them, but I’m still pleased with the results. Why pay a fortune for foundation when you don’t have to?
Makeup L.
4 reviews
Review for: 81 Fair Ivory more...
I'm just going to say it, this foundation is trash. I used it for about a week, and I just couldn't do it anymore. I don't think I have ever used a foundation that oxidized as bad as this one. I wasn't just two shades darker. I was bright orange. The worst part was that the orange wasn't consistent, the parts of my face that were dryer (around my nose and eyebrows) were so much darker! This foundation does not last 25 hours and it is not worth your money.
Ali G.
137 reviews
Beauty Junkie Expert Level 2
Review for: 81 Fair Ivory more...
This is my holy grail drugstore foundation. It's about $6 and as soon as I feel like I'm running out I always buy more. It lasts on my face all day without budging and is full coverage, but insanely comfortable to wear. This foundation looks like my skin, but better. The only small complaint I have about it is that it does not have an applicator, it's just a tube of foundation but I make it work since it's such a great product. It smells great, too!
Oceanside, CA
129 reviews
Beauty Junkie Expert Level 2
Review for: 102 Light Nude more...
I got a sample of this foundation at Walgreens and I’m more than positive it was the old formula because it made my skin look amazing! Then, I did my research and people were saying they changed the formula. So I had to find out for myself. I bought it and the formula is sooo different. It’s not as full coverage and a matte finish. It’s also not as liquid like. It’s more of a creamy foundation now and gives less coverage. The new formula is okay.
Pmb-Bs61668 - Bonnie S.
Sumas, WA
20 reviews
Does anyone find that this foundation has a strong smell to it?
Lexi G.
Berwick, PA
41 reviews
Beauty Junkie Expert Level 3
is this good for oily skin?
Jayme B.
Danville, PA
24 reviews
I hear a lot of great things about this product. Does anyone know if this would be a good foundation for dry skin, and do they sell it at Ulta?
Janis J.
Horseheads, NY
173 reviews
Does this last all day?
Tracey D.
Old Town, FL
186 reviews
Beauty Junkie Expert Level 4
What is the coverage on this foundation? How long does it stay?

Sign up to join our community!

Influenster Cashback
We recorded your visit.
Rimmel London Lasting Finish Breathable Foundation

Amazon was opened in another window. If you made a purchase Cash Back will be automatically added to your Ebates account tomorrow.

Please confirm your email.
If you have an existing Ebates account, make sure to enter your Ebates email

6 characters minimum. Password must consist of letters, at least 1 number and 1 special character.