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Rimmel London Lasting Finish Breathable Foundation
18 varieties available

Rimmel London Lasting Finish Breathable Foundation


4.1 out of 5 stars
  • 5 Stars47%
  • 4 Stars31%
  • 3 Stars14%
  • 2 Stars6%
  • 1 Star3%
4.13 / 5 based on 4,094 Reviews


Perfect your complexion with the Rimmel Lasting Finish Breathable Foundation; a lightweight formula with medium, natural-looking coverage. Blending seamlessly onto skin, the liquid foundation expertly covers visible pores and imperfections, whilst helping to minimise unwanted shine for a smooth, flawless complexion every time. Skin looks fresh and dewy with a long-wearing, streak-free finish.

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Top Questions See all 951 Q&A

Rimmel London Lasting Finish Breathable Foundation
Rimmel London Lasting Finish Breathable Foundation
Reviews (4094)
Q&A (281)
Media (514)
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Adda E M.
20 reviews
Review for: 400 Natural Beige, 203 True Beige more...
So I found this product while I was browsing the makeup aisle. The packaging caught my eye and the fact that it said breathable. I first got the color 400 in Natural Beige, I LOVED the sponge applicator (just like the Clinique beyond perfecting foundation). 
PLEASE KEEP IN MIND that this foundation has SPF so please try to get 1-2 shades lighter. I noticed with color 400 that it did oxidize (bc it has spf) and the color was too dark but definitely will be my summer shade. It doesnt budge, applies well, you do not need a lot of product. It is light weight but has medium coverage. I went to the store again and the correct shade that Im in which is 203 True Beige. I even decided to get the concealer that goes with it. Today I wore both, I cried and noticed that I did not need a touch up, just a small spot where I had my bronzer. 
I RECOMMEND! but please choose shade carefully, keep in mind it has titanium oxide & iron oxides which is why it goes darker.I like natural to medium finish, I've heard people prefer the old formula which was heavy coverage which is not my cup of tea. 
Jill S.
43 reviews
Beauty Junkie Expert Level 2
I absolutely love this foundation. This may have taken over as my new hg foundation. It's a lightweight foundation looks like my skin but better. I had heard bad reviews so it took me a while to try it. But I realized it was being compared to the original Rimmel 25hr with the red cap which is a med-full foundation. I have that one also and it's a very good foundation. It just depends on how much coverage you need. I personally only need a light foundation. This breathable foundation has an applicator so it's very easy and neat to apply then I choose to blend it out with a sponge. I didn't need to set it. It looks fresh and dewy but not oily and still looked fresh 12+hrs later when I went to remove it. This is my first time using it so if it causes a breakout or something I'll update. I'm very happy with this purchase and the price point is fantastic!
Ericka J.
Mansfield, TX
197 reviews
Beauty Junkie Expert Level 3
Review for: 503 Mocha more...
I only bought this foundation because they finally extend their shades for WOC. I’m glad I bought it. I would say the coverage is more sheer than medium, but during the warmer months that’s what I prefer. I just add a little concealer on the sports I need a little more coverage. This foundation really does last all day. I’ve been using it for a week now and I have had no issues with my skin being oily or the foundation separating. I set my foundation with the Maybelline Fit Me Loose Powder and I’m good for the whole day.
Jessica M.
Forest City, IA
64 reviews
Beauty Junkie Expert Level 2
Review for: 81 Fair Ivory more...
** I’m talking about the new formula***
If you’re pale, need a decent amount of coverage, and have oily skin, honey this is not for you. I picked up the lightest shade, started applying it to my face, straight orange. The coverage is light at best. Not the medium the new formula claims. I couldn’t even wear it. It was heavy feeling, I wear Double Wear on the daily so I’m used to heavy, but this was GROSS and slippery.
It also oxidizes.
This is definitely something for someone who wants light coverage makeup that has Norma skin, which is great.
It also has a slight fresh scent.
Sandy R.
Knoxville, TN
63 reviews
Beauty Junkie Expert Level 1
This is a great foundation. I first bought it after hearing severl positive reviews of it online. It seems to provide me with a medium to full coverage. I have used both a brush and beauty blender to apply. My skin tends to be normal to dry. I do hav to be sure I exfoliate well if I’m having dry patches and be careful with powder and concealer under my eyes so that it doesn’t settle into the lines under them, but I’m still pleased with the results. Why pay a fortune for foundation when you don’t have to?
Makeup L.
4 reviews
Review for: 81 Fair Ivory more...
I'm just going to say it, this foundation is trash. I used it for about a week, and I just couldn't do it anymore. I don't think I have ever used a foundation that oxidized as bad as this one. I wasn't just two shades darker. I was bright orange. The worst part was that the orange wasn't consistent, the parts of my face that were dryer (around my nose and eyebrows) were so much darker! This foundation does not last 25 hours and it is not worth your money.
Ali G.
137 reviews
Beauty Junkie Expert Level 2
Review for: 81 Fair Ivory more...
This is my holy grail drugstore foundation. It's about $6 and as soon as I feel like I'm running out I always buy more. It lasts on my face all day without budging and is full coverage, but insanely comfortable to wear. This foundation looks like my skin, but better. The only small complaint I have about it is that it does not have an applicator, it's just a tube of foundation but I make it work since it's such a great product. It smells great, too!
Oceanside, CA
89 reviews
Beauty Junkie Expert Level 2
Review for: 102 Light Nude more...
I got a sample of this foundation at Walgreens and I’m more than positive it was the old formula because it made my skin look amazing! Then, I did my research and people were saying they changed the formula. So I had to find out for myself. I bought it and the formula is sooo different. It’s not as full coverage and a matte finish. It’s also not as liquid like. It’s more of a creamy foundation now and gives less coverage. The new formula is okay.
Kaitlyn S.
Ames, IA
183 reviews
Beauty Junkie Expert Level 3
Review for: 81 Fair Ivory more...
So I was walking down the beauty isle at walmart looking for a BB cream for the summer and this foundation caught me eye. I completely changed my mind on purchasing the BB cream and bought this instead. The shade selection isn't fabulous but I picked the lightest shade and hoped it would work. It says that it is a medium coverage and I would agree. You can build it up if you want to but it never gets to a full coverage level. It does feel moisturizing and I like that it has SPF 20 in it. It has become my new go to foundation and I will purchase it again when mine runs out. Also it has a doe foot applicator if that is a factor in purchasing for you or not.
Aimee D.
Hazard, KY
92 reviews
Beauty Junkie Expert Level 2
Review for: 101 Classic Ivory more...
I was so disappointed in this foundation! I loved the original Rimmel 25Hour with the red cap, this replaced the red cap foundation and it is just not good, no coverage and streaky. I don’t know why Rimmel replaced such an amazing foundation with this because it doesn’t even come close to comparing. If you like super light coverage that doesn’t last and rubs off then you may like this foundation. I won’t be repurchasing this foundation.
Pmb-Bs61668 - Bonnie S.
Sumas, WA
20 reviews
Does anyone find that this foundation has a strong smell to it?
Lexi G.
Berwick, PA
39 reviews
Beauty Junkie Expert Level 3
is this good for oily skin?
Jayme B.
Danville, PA
24 reviews
I hear a lot of great things about this product. Does anyone know if this would be a good foundation for dry skin, and do they sell it at Ulta?
Janis J.
Horseheads, NY
173 reviews
Does this last all day?
Tracey D.
Old Town, FL
186 reviews
Beauty Junkie Expert Level 4
What is the coverage on this foundation? How long does it stay?

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Rimmel London Lasting Finish Breathable Foundation

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