This is my holy grail mascara. I do not think it is thick at all nor do I feel it is runny. I do think 2 coats it's about the most you want to do unless you like the clumpy look. 2 coats is perfect and it will not clump, but if you try a third coat or try to add another mascara after this one, it does not work well. It does kind of make your lashes kind of stiff, BUT that is what helps hold a curl in my eye lashes, in my opinion. I don't mind that. Great stuff though and budget friendly.