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Rimmel London Brow This Way Gel With Argan Oil
4 varieties available

Rimmel London Brow This Way Gel With Argan Oil


3.8 out of 5 stars
  • 5 Stars38%
  • 4 Stars31%
  • 3 Stars18%
  • 2 Stars7%
  • 1 Star5%
3.90 / 5 based on 828 Reviews


Fade and smudge proof so brows stay fixed all day!

  • Precise tapered brush for uniform application
  • Sculpted and defined eyebrows all day
  • Comfortable lightweight gel texture

Shade CLEAR exclusively available only at Walmart

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Top Questions See all 38 Q&A

  • Can someone recommend a good drugstore brow gel? My brows...1 Answers
  • Best drugstore CLEAR brow gel.?im currently using the Ri...4 Answers
  • Mixed reviews.. who would buy this again?1 Answers
Rimmel London Brow This Way Gel With Argan Oil
Rimmel London Brow This Way Gel With Argan Oil
Reviews (828)
Q&A (10)
Media (81)
Buy on kmart
  • "My holy grail and must have! Last all day long really gets my brow hairs to stay in place as well as tinting them to make them look natural and fuller ! Affordable easy to find I highly recommend this product I will forever buy this product" in 10 reviews
Sydney R.
Mesa, AZ
7 reviews
Beauty Junkie Expert Level 3
Review for: Medium Brown more...
I LOVE this stuff!! I’m not big on doing my eyebrows, which loosely translates to I have no freaking clue how to do them lol I have nice natural eyebrows that I get waxed occasionally, so this is the perfect stuff to lightly fill in my natural brows, while keeping the natural look. It also works well to keep my brows in place, and sets well. I’ve never had any issues with smudging once it dries. I can’t find it in stores anymore, so I stocked up on amazon and literally bought 5! I will never give this stuff up.
Brieanna S.
Cleveland, OH
104 reviews
Beauty Junkie Expert Level 4
Review for: Medium Brown more...
This product is inexpensive and generally okay, but for someone that has tried about a million brow products I really wasn’t impressed. The brush is large, so it’s hard to be precise with it. It also dispenses A LOT of product onto the brush, so proceed with caution. I wasn’t ready for it and I ended up with crazy brows. I wasn’t a fan of the color, it ended up looking very reddish when applied. I use it for lazy days, mostly because I hate wasting products, but I really wasn’t a fan.
Katherine M.
Springfield, MO
65 reviews
Beauty Junkie Expert Level 3
Review for: Blonde more...
I really like this gel. I’m still a brow novice, and I find the formula easy to use and the shade works nicely for my almost transparent brows and fair, freckled skin. My only complaint is that it will come off easily if you don’t set it with a quality setting spray, especially in the heat. I also prefer to use an angled brow brush, not the spoolie applicator that comes in it.
Zinab A.
Erie, PA
103 reviews
Beauty Junkie Expert Level 2
Review for: Medium Brown more...
I like this eyebrow gel its really easy and nice to apply the price is really good very affordable but i have used better cause as soon as i touch my eyebrows its ruined it smudged thats why i gave it 4 stars but i still like using this i would recommend to others just don’t touch your eyebrows after your done haha.. other than that its a good product
Sarah O.
125 reviews
Beauty Junkie Expert Level 2
Review for: Medium Brown more...
I don't know why this is so good, but oh my gosh I love it. I got a couple of these on clearance at rite aid for almost nothing and use it when I'm in a rush and don't want to spend a lot of time on my brows. Instead of looking like I've "done" my brows I just look like I was born with gorgeous eyebrows.
Lily W.
Bronx, NY
385 reviews
Review for: Clear more...
I've only used the clear version of the Rimmel London Brow This Way Gel. You really can't go wrong with the clear gel and it works as well as the more expensive brow gels. It lasts all day and keeps my brows looking neat.  I haven't tried the colored brow gel from this brand yet. 
Selina S.
San Antonio , TX
177 reviews
Beauty Junkie Expert Level 2
Review for: Rimmel London Brow This Way Brow Styling Gel, 0.17 fl oz more...
I used this eyebrow gel for the first time in light brown and I ha e medium brown hair. I felt it didn’t really give me good coverage. It lightly coated my eyebrows, but when I would try to get more gel on my eyebrows it looked think and did not really help with the filling of my eyebrows.
Miranda V.
2601 reviews
Review for: Rimmel Brow This Way Lightweight Gel, Blonde, 0.170 Fluid Ounce more...
Sooooo I normally hate brow gel because it’s messy and super thick and heavy but I really love this and it is now my go to brow gel for everyday! It comes in a huge variety of shades and is in a mascara container which makes it easy to brush through the eye brows. Highly recommend
M Q.
51 reviews
Beauty Junkie Expert Level 1
Review for: Medium Brown more...
This is the only thing i use in my thick brows to keep them in place throughout the day and it does just that! It’s one of the least expensive brows gels at the drugstore and has good color and lasting power. Only reason it’s not 5 Star is that it’s not waterproof so the brows are at risk of melting off a little
Julia A.
Allston, MA
91 reviews
Beauty Junkie Expert Level 3
Review for: Other more...
I tried the Rimmel Brow This Way styling gel in dark brown. While the hold was fine, the color didn’t do much for my dark brows (which is pretty typical of tinted brow gels for me personally). What really bothered me about this product was how gross and globby it was. From the first time I used it, the product glommed together in clumps, making it difficult to apply neatly. It would find it’s way outside my brows, and needed to be brushed through with a clean spoolie. Just not worth it - it required too much effort for mediocre results.
Jamie H.
Youngsville, NC
641 reviews
Do you like gel better than traditional eyebrow kits?
Angela H.
44 reviews
How well does this product work? I don't want something that will make my brows look over done...just something to fill in sparse spots.
Karen P.
Manchester, CT
70 reviews
I use Mark Kay eye brow gel. It works well for me. How well does this brand work? Does it make your eyebrows stay in place?
holly s.
Boston, MA
7 reviews
is this gel water proof??

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