This indulgent colour protective shampoo has been designed to nourish, strengthen and smooth coloured hair. It contains a beautiful blend of Hydrolyzed Wheat, Corn and Soy proteins which reduce breakages and creates stronger, more resilient hair. It’s also infused with Argania Spinosa Kernal Oil to prevent frizz and ensure hair feels softer and more manageable. This UV and colour protective shampoo is suitable for daily use and is free of Silicone Oil, Sulfates and Parabens. Instructions: Apply to damp hair, massage into a lather then rinse. Repeat if necessary. For optimum results use with RICH Pure Luxury Argan Colour Protect Conditioner.