I picked this up on a trip to Wal-Mart awhile back, and I wanted to love it. The scent is absolutely delicious, and the finish is beautiful. But with today's lip products and the demand for a lasting finish, this fell flat. Like an Instagram follower commented, "It claims to be matte, so it should dry down and it doesn't." A lot of people feel that way about matte lip products. The formulation of this one feels like a gloss. I have no issue with that, because that's comfortable to me and doesn't have shine, so technically it's still a matte; it just doesn't last like a matte is expected to, because it also wears like a gloss in the fact that it is virtually gone within 30 minutes. If you have no issue with that, this is a beautiful lip product! However, if you're looking for lasting color, you won't get that from this.