When this product first came out I was super excited, so I went to my local target and picked up a couple of shades. When applying, the first thing I noticed was the amazing smell. It smelled like cupcakes! After applying the product, it was not as opaque as I would have liked and throughout my day I noticed it did not dry down and seemed a bit streaky. It definitely was transferring throughout the day and needed to be reapplied more than I'd like. This product isn't the worst, but definitely not the best at the drugstore for a "liquid lip".