I love this product. I have always used this product and will continue using it as long as I can effort it. So dont increase the price on it. I have to do it myself but after it's done, looks like I came out of the salon without the high price .

Coverage is exactly as it says. Shade range is amazing! The scent of the product is okay. Application time exactly as it says on the box. No hair damage.

Love the color especially in the summer my go to hair color. The coverage is great. Easy to apply directions give you step-by-step. Will continue to buy this product.