What an excellent product and color!! Don't let the super cheap price keep you from getting this because you'd be missing out. It's a super easy process that doesn't have anything fancy to it. Just simple instructions, easy process and 25 minutes later, you're done!! Btw, this color (Dark Mahogany Brown) is OUTSTANDING!! It provides a beautiful deep mahogany shade to dark brown hair.. This is by far my favorite shade and hair color product now.