For the price, it gets the job done. I notice that it does fade after about a month and has the tendency to get brassy easily. Brassiness is a common issue with being blonde though. I really like the scent of the deep conditioner that they pair it with. If you want something high-quality that lasts a long time, i would go something else. But if you're in a jam and need something quick and cheap, or are a poor college student, I would still recommend this product.