It has a nice bubblegum scent and performs wonderfully. If you want a look that will stay in place all day, then this is what you need. Also, it holds up well if it gets wet. The only con to this pomade is that it’s hard to wash out of your hair and off your hands. I would definitely recommend this product to anyone who wants a heavy hold that’s going NOWHERE, it is the finest pomade on Earth. So go on and give it a try, if you dare, and lift your look every time, with Reuzel that’s sublime!