Love it....I have sensitive teeth and this really helped my teeth a lot It's not too pricy .. perfect and reliable if you like me ice irritated my teeth.

This toothpaste is a must for anyone who suffers from sensitive teeth. I have been using this brand now for a few months, and the sensitivity has gone. The toothpaste it's self has a nice minty flavour.

This toothpaste has been a game changer for me. I suffer with sensitive teeth and my gums aren’t great. This toothpaste has really helped to reduce my sensitivity and keep my gums healthy. I think they also do a whitening version which is cool. I often buy this when it’s on offer as it’s not the cheapest toothpaste but it’s so good and well worth it if you’ve got sensitive teeth like me. I can’t recommend this product enough it’s well worth the hype! I use it twice a day.