Color Safe Formula This organic blend of ingredients includes coconut oil that has a tiny molecular structure that absorbs deep into the hair reducing friction and breakage during shampooing. The keratin protein helps repair damage and restore strength while shea butter conditions and smooths the cuticle layer. The result is beautiful, straight, silky-smooth hair. No sodium chloride, salt, dyes sulfates, parabens, gluten. Not tested on animals We are a family just like yours. We are concerned about the environment and the chemicals we are exposed to on a daily basis. We have been making hair care for 30 years so.