Color Safe Formula Styling with a flat iron drives this organic blend of hydrating keratin, deep into the hair structure and locks-in strong, straight hold, Coconut oil penetrates the hair, filling cracks and smoothing the cuticle which helps restore softness and shine. Shea butter conditions and insulates with natural moisture and protects from styling heat and UV rays. the result is beautiful, straight, silky-smooth hair for up to 4 days. No sodium chloride, salt, dyes sulfates, parabens, gluten. Not tested on animals We are a family just like yours. We are concerned about the environment and the chemicals we are exposed to on a daily basis. We have been making hair care for 30 y.