I work at Marshalls and buy this stuff all the time! I dye my hair frequently using bleach, so I need sulfate free to protect the color but something nourishing to repair my hair. Most sulfate free shampoos that I've used don't lather and this stuff is really great! The coconut milk does wonders for my hair! If my hair wasn't damaged, I could even go without conditioner with this stuff. It's that good.