This toothpaste is incredible! It's made with 5 simple ingredients — clay, salt, essential oils, water, and xylitol. It's free of harmful ingredients such as fluoride, SLS, and glycerin. It gives me the cleanest and shiniest teeth after brushing with it. My teeth look like I just left the dentist's office! The flavor is mild and subtly sweet, yet refreshing. The ingredients in the toothpaste all work together to strengthen tooth enamel by remineralizing your teeth. I've noticed a decrease in tooth sensitivity since beginning using the paste. My teeth and gums look and feel healthy! I couldn't be happier with the product, and recommend it to everyone to try!