I absolutely love this! I use this a little differently than the directions say that i should, but after a good shampoo I put the Genius Wash on my hair and let it soak up for about 5 minutes. After that, I rinse it out. Let my hair air dry. I love the feel of my hair then. Depending on a person, you will either love the smell or hate the smell. I absolutely love it! Smells like wet paint almost! And it does a great job on my hair.