I have bought so many different Pomade's for my husband, this one worked well and gave him a nice all day hold. The issue that I had with it was the smell, I wasn't really crazy about it. A lot of the Men Pomade's out there are so potent that my 30 year old husband ends up smelling like a high school boy who just sprayed Axe all over his body. When I say the scent is strong, it is potent. I didn't like the way I could smell it on him all day and every morning it made our whole bedroom fill with the smell of it. If it only smelled when he put it in, I would have bought it again because it did have a good hold, but it is the type of product where you could smell it all day long, it lingered. I also know some people have complaints about too much sheen that makes their hair look greasy, I didn't find this to be the case, it wasn't a matte finish, but it didn't make his hair appear greasy. If you can deal or like the scent then it is a great product.