My hubby is not very skilled in the departments of shopping and upkeep, so I give him a little help. He was using a cheap, generic 3 in 1 crap that was leaving residue all over his hair, and it just didn't look good. We bought this for the first time a couple of weeks ago. The difference is incredible! His hair looks light, and clean looks fuller. It is a bit pricey, but you get what you pay for right?