Extremely gentle and hydrating shampoo that keeps your color lasting longer while making it more vibrant as well. Has an excellent lather that rinses clean and leaves hair feeling healthy and nourished. Hair feels soft and healthy with a natural shine. Doesn't weigh down hair either and has a lovely scent. Highly recommend.

I’ve been coloring my hair a long time which means I’ve been washing it just as long! I believe sometimes how fast your color fades can be based directly on the shampoo and other products you put into your hair. Redken’s color extend Magnetics by has been the best at making my color last the longest and leaving my hair the brightest. My only complaint is it does nothing for my fine hair. Zero for volume, and when I use the matching conditioner I really feel like my hair is weighted down. [product:redken-color-extend-magnetics-shampoo-300ml]