I LOVE this shampoo!! It’s the first shampoo I have used that has actually made a difference in my hair. My hair is so soft and it has grown so much longer. I really don’t want to pay the prices for higher end products but this is worth it!

I’ve trusted Redken for years, and the all soft line continues to be my absolute favorite. After years of bleaching, my hair became extremely dried, damaged, and rough- but this product completely transformed it. my hair feels noticeably softer, smoother, and healthier, with every use, while adding an incredible shine without weighing it down. If you struggle with dry and over processed hair, I highly recommend you give this a try.

I’ve been using this product for about a year and my hair has never been softer. I love that it doesn’t leave a greasy residue like some other brands!