One application of Reba Deluxstick Lip Color and your dry cracking lips are healed. I'm sure that it was not created to be a lip balm but works lovely as one. I love the color, feel, and smell of the lip stick, and am very pleased with the added benefit of moisturizing. The only draw back is that it is not at all kissable or long-wearing. I look forward to future Reba products that will come.