I really really like this brush cleanser... dare i say love?! My only gripe is that I wish it came in larger sizes because I burn through it quickly as it’s my favorite! The gel clings to the bristles in a way that thinner liquid cleansers can’t, and the formula and consistency makes this product stand out from the rest for sure! You can take that check to the bank and cash it, because as a Pro makeup artist, I’ve tried about a million different brands and washed about a billion brushes! I find that this particular product helps cut down the scrubbing time by at least 25%, and in my line of work, that makes it priceless! Washing brushes is a daily chore that I despise, but have ultimately come to accept as a necessary evil for obvious reasons, but anything that makes the dreaded task pass by quicker deserves only the highest praise. Pair this gel cleanser with a rubber brush mat, and you’ll never go back... guaranteed!