This popcorn is my absolute favorite! It is expensive, but it is worth it. It doesn't contain all the nasty chemicals that regular popcorn bags contain. What you do is you pop the paper bag of popcorn and then add the oil, and then add the seasonings. Give the bag a big shake, pour into a bowl and enjoy! The parmesan and rosemary give the popcorn a tangy, savory flavor that is so much better than the traditional butter and salt variety.