The taste is terrible, the texture was tough and hard to swallow. I am really not fond of Stevia as a sweetener, so the taste always falls short of delicious for me. I have tried the other flavors but don't like them nearly as well. But my husband is really liking these bars because the good thing about the bar is that they are made with healthy proteins and ingredients. They are gluten free and have 21g of protein. My husband has nothing to do with the taste. But don't expect to lose weight with these if you are continuing to eat a regular diet, but as part of a low carb diet they are a big help.