I agree. place the tube in a cup of warm water (preferably a plastic cup so no breaking in the bathroom or shower). While you wash your hair the tube will warm up and be ready for you to apply. If you want to, you can use it as a deep conditioner on damp hair. Then wear a shower cap to let it stay all warm and cozy for a half hour or longer if ya like until you rinse thoroughly. I like to use a wide tooth comb to really distribute the conditioner, but it's not necessary.