I started buying dog chow for my dogs because they were getting picky with pedigree. I would see the comercial about them having less shedding and a healthy coat, and honestly I did see a difference when they starting eating that food. My husky would shed a lot, I mean obviously they shed, but she would shed so often it was crazy. So after a few months I started noticing a difference in her fur, it was softer, looked healthier, and did not shed at all !! Not only do they love it and make them look beautiful, but it is also cheaper than the pedigree 35lb bag and I would pay 32 dollars. At Walmart I buy the 52.2 lb bag for 25 dollars !