I have a ton of allergies that result in dermatitis, and one of those happens to be a preservative that’s in nearly every shampoo (sodium benzoate). Combined with other allergens, finding a shampoo has been difficult. However, I found this affordable argan oil shampoo from PureZero at Whole Foods and it seemed pretty safe. With the first wash, it was clear this was exactly what I needed. Some of the best lathers I’ve ever gotten (and that includes Goldwell, which was my standard), it’s easy to wash out, it smells incredible, and there’s no need to work around a ton of ingredients if you’re like me. Plus, my hair’s easy to brush through and it smells wonderful after the wash. Another bonus is that it’s at Target now and there are often coupons from manufacturers in my experience. This item is a hidden gem.

This is so incredible!! I’ve been looking for a good shampoo everywhere since my drugstore addiction to another brand.. my partner sent me these shampoos during a Whole Foods delivery and my hair has NOT been softer! I had some damage but it is beyond soft and clean with this shampoo. I am very impressed

I think I received the mini travel sized bottles in a Whole Foods beauty bag. I've always have had bad experience with all natural hair care as it seems to strip my color (I'm a bleached blonde) and makes my fine hair too dry with knots. I've been trying to use up all the products that I have and tried this today. OMG I am shocked by how good this is considering it's cheap and vegan! Both shampoo and conditioner is creamy without being too thick which I think is from sulfates. The shampoo lathered really well and you don't need that much shampoo or conditioner either. The smell reminds me of going to an Aveda Spa. It has a lavender scent which wasn't that heavy (normally I hate the smell of lavender). Even though I was on a no buy, I'm buying this right now lol. This appears to be a really small company and the shampoo I used seems to be hard to find unless you buy it in the shampoo conditioner set (oddly more expensive per bottle to buy as a set than a la carte). I really hope this company doesn't go under as they haven't been active on their Facebook page in over a year.