I used to be a die hard fan of Tide Laundry Detergent but a lot of times my budget would prevent me from buying the higher priced items. So, many years ago I made the switch to Purex Laundry Detergent and always felt pretty good about that decision. First off, the price differences are really pretty astounding. I noticed some differences in the beginning, but now after using Purex for so many years I rarely notice a big change from if I would have cleaned the wash with the more expensive product. My clothes seem to get just as clean, soft and my laundry ALWAYS smells fantastic. I LOVE this Purex with the OXI product in it to help fight stains more. I generally try to find this kind when shopping for laundry soap. The OXI boost genuinely aides with getting those nasty stains out on whites and colored clothing. If you've yet to try this item, I highly recommend. I use it daily!!