Purology has been in my hair care rotation for over a decade. I absolutely lovely how silly and smooth my hair feels, as well as how invigorating and natural their products smell. It is an added bonus that like Living Proof, Davine's, and Oribe, all of their products are safe for those of us that like a change every now and then and dye and/or bleach our hair. I have found that when I use this conditioner and corresponding shampoo, all I need to do is blow dry my hair and it stays silky, straight, and smooth! I naturally have wavy hair, but I have found that I don't even need to straighten my hair with a straightener after I blow dry my hair using this conditioner and shampoo. It is such a time saver on mornings when I have pressed snooze on the alarm clock too many times! Depending on your hair type and thickness, you may or may not experience the same results as me, but it is totally worth it to give this conditioner and shampoo a go to keep your hair straight, silky, shiny, and smooth.