3 varieties available
Pureology Hydrate® Shampoo
4.72 / 5 based on 1,153 Reviews
Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair that soothes with its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents.
How To Use:
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition.
AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDEsee more...
Top Questions See all 260 Q&A
Pureology Hydrate® Shampoo
Review for: 33.8 OZ more...
I started using this lavender-colored shampoo at least 3 years ago when I first highlighted my dark brown hair. I have not strayed from this shampoo ever since then. I buy the huge bottles so it lasts longer. Very concentrated formula, you don’t need to use a lot (and i have medium-thick hair). It keeps your highlights from going brassy. Literally if I stay in a hotel for a few nights and don’t use this shampoo, my highlights get more brassy in that time and I can’t wait to get home and use my pureology shampoo again.
This is hands down the best shampoo for color-treated hair I have ever used. While many shampoos claim to be “color safe” due to their sulfate-free formulas, Pureology takes this to the next level. They are not only “safe” for color-treated hair, but also contain an advanced Anti-Fade complex to help lock in color and prevent it from slipping down the strands. As someone with red hair, this is a game-changer. I find that I only need to wash my hair once a week with this shampoo, and its hydrating and protecting effects last all through that time. One of my favorite things about this shampoo that really takes it over the edge for me is its UVA/UVB protection. Anyone with color-treated hair knows how much color the sun sucks from your strands, and it’s not always easy to find good hair products with sun protection, so having it as a built-in feature of Pureology’s shampoo is a huge deal. Now I can soak up the sun during the summer without worry! I can’t see myself going back to other shampoos at this time, even though the price on this is rather steep.
I’ll never use another shampoo again. I’d avoided this product because of the price - huge mistake. I decided to purchase the travel size first to give it a shot. This shampoo is cruelty free and free of any harsh chemicals. I’ve never seen my color treated hair look and feel so amazing. It’s so unbelievably soft and silky. I always thought my hair was unhealthy and I never realized it was actually the hair products I was using.
Worth the price tag!!! I work at the MAC boutique at Ulta and get my hair colored at the Ulta salon. My hair is been bleached to the high heavens and is extremely damaged and dry. My salon manager recommended me to use this shampoo and conditioner and my hair has never felt softer!!! It’s shiny and frizz free and smells amazing!!! This shampoo and conditioner both have a tingly peppermint sensation and scent too which I love!
Shampoo. Or conditioner! This stuff is amazing! Applies so nicely even the shampoo helps detangle the hair without knotting the hair or pulling!! Don’t get me started on the smell!! It’s like a stress relief shower at the same time!! And when you massage the conditioner into the scalp gives that nice minty fresh feeling with a little tingle. I don’t knot if I will ever be able to use another brand again!!
Review for: 33.8 OZ more...
I love this shampoo it leaves my hair looking and feeling awesome. It cleans throughly and improves hair health. It lathers great and has wonderful smell. It really hydrates your hair if you have highlights or color on it. Gentle enough to use daily but I only wash my hair every two to three days. My hair condition overall has improved since I started using it. The only negative thing is it is pricey. 😭
I LOVE all of Pureology’s products! This line in particular is my absolute favorite. It smells amazing, it cleanses the hair while keeping that hydration in tact. I’ve had clients in my bowl tell me it’s relaxing and when pair with the matching conditioner, that they feel like their scalps are opening up and being reborn. It is a little speedy but totally worth it especially since you’re hair will LOVE it!
I really like Pureology. I was with them before L'Oreal purchased them and put them in big chain stores; before they changed their formulas, and when it was cheaper. I'm still a proud Pureology user today. I have thin, chemically treated, straight hair and the Hydrate Shampoo has been a savior for me for a long time. It's pricey, but you don't use a lot.
This shampoo is on the higher end of the price spectrum, but with that said my expectations were high. I feel it worked fairly well. It has an earthy scent to it, which I happen to like. It lathers well ONLY on the second wash. For this reason I feel it’s necessary to wash twice (I don’t really put any product in my hair to cause this). Once my hair is clean and dry, it feels nice, smooth and very clean. 4/5 stars because I wish it lathered better. The bottle is small, but because this shampoo is so concentrated then only a small amount is needed to wash your hair.
I saw this on sale at Ulta and I’m sooooo glad i bought this!!!!! I went from black to platinum hair and if you’ve gone platinum you know that your hair gets damaged and there’s breakage. I love that this shampoo has no sulfates and smells amazing! It leaves my dry brittle hair to nice shiny soft hair! I highly recommend this to people who have color treated hair
Q & A
Is this shampoo necessary or is the conditioner the most effective part of the system?
Is this a good shampoo for color treated and damaged hair? I'm looking for a new shampoo and condioner
This this shampoo worth the money??
I was hoping to try this out and was wondering how it has worked for people with dry thin hair? Do you find it helps your hair become healthier and fuller?
Is this shampoo necessary or is the conditioner the most effective part?
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