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Pureology Hydrate® Shampoo
3 varieties available

Pureology Hydrate® Shampoo

BY PUREOLOGY #1 in Shampoo

4.7 out of 5 stars
  • 5 Stars79%
  • 4 Stars16%
  • 3 Stars3%
  • 2 Stars1%
  • 1 Star1%
4.72 / 5 based on 1,207 Reviews

Description

Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair that soothes with its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents.

How To Use:

Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition.

Ingredients:

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

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Top Questions See all 268 Q&A

  • Is this shampoo worth it? I have been wanting to try it f...1 Answers
  • What does this shampoo smell like?2 Answers
  • Is this shampoo good for the hair? Does it leave soft aft...4 Answers
Pureology Hydrate® Shampoo
Pureology Hydrate® Shampoo
Reviews (1207)
Q&A (87)
Media (37)
REVIEWS
Laurel B.
Boston
55 reviews
Beauty Junkie Expert Level 2
Review for: 8.5 OZ more...
This is hands down the best shampoo for color-treated hair I have ever used. While many shampoos claim to be “color safe” due to their sulfate-free formulas, Pureology takes this to the next level. They are not only “safe” for color-treated hair, but also contain an advanced Anti-Fade complex to help lock in color and prevent it from slipping down the strands. As someone with red hair, this is a game-changer. I find that I only need to wash my hair once a week with this shampoo, and its hydrating and protecting effects last all through that time. One of my favorite things about this shampoo that really takes it over the edge for me is its UVA/UVB protection. Anyone with color-treated hair knows how much color the sun sucks from your strands, and it’s not always easy to find good hair products with sun protection, so having it as a built-in feature of Pureology’s shampoo is a huge deal. Now I can soak up the sun during the summer without worry! I can’t see myself going back to other shampoos at this time, even though the price on this is rather steep.
Keri M.
Morristown, TN
85 reviews
Beauty Junkie Expert Level 2
Review for: 8.5 OZ more...
I’ll never use another shampoo again. I’d avoided this product because of the price - huge mistake. I decided to purchase the travel size first to give it a shot. This shampoo is cruelty free and free of any harsh chemicals. I’ve never seen my color treated hair look and feel so amazing. It’s so unbelievably soft and silky. I always thought my hair was unhealthy and I never realized it was actually the hair products I was using.
Emma A.
Lancaster, PA
172 reviews
Beauty Junkie Expert Level 3
Worth the price tag!!! I work at the MAC boutique at Ulta and get my hair colored at the Ulta salon. My hair is been bleached to the high heavens and is extremely damaged and dry. My salon manager recommended me to use this shampoo and conditioner and my hair has never felt softer!!! It’s shiny and frizz free and smells amazing!!! This shampoo and conditioner both have a tingly peppermint sensation and scent too which I love!
Lindsay P.
57 reviews
Beauty Junkie Expert Level 1
Review for: Pureology Anti-Fade Complex Hydrate Shampoo, 33.8oz more...
Shampoo. Or conditioner! This stuff is amazing! Applies so nicely even the shampoo helps detangle the hair without knotting the hair or pulling!! Don’t get me started on the smell!! It’s like a stress relief shower at the same time!! And when you massage the conditioner into the scalp gives that nice minty fresh feeling with a little tingle. I don’t knot if I will ever be able to use another brand again!!
Jazzi P.
West Fargo, ND
147 reviews
Beauty Junkie Expert Level 3
Review for: Pureology Anti-Fade Complex Hydrate Shampoo, 33.8oz more...
I LOVE all of Pureology’s products! This line in particular is my absolute favorite. It smells amazing, it cleanses the hair while keeping that hydration in tact. I’ve had clients in my bowl tell me it’s relaxing and when pair with the matching conditioner, that they feel like their scalps are opening up and being reborn. It is a little speedy but totally worth it especially since you’re hair will LOVE it!
lilly m.
arlington
159 reviews
Beauty Junkie Expert Level 5
Review for: 8.5 OZ more...
This is a product line I saw at the salon for months and hesitated to buy because of the price. It’s quite a hit when you need both the shampoo and conditioner. My stylist swore by it so I gave in and bought the set.

You will not have to question if this works. You will know after the first time you use it. The hydrate line is for those of us who have dry and damaged hair. When you need moisture. I have bleached blonde hair and it makes me hair so soft and manageable. I don’t have to pull my strands when I comb it and there are essentially no tangles. It smells so good.

Not heavy or greasy. Won’t weigh down fine hair or curls. Helps your color last longer. It’s really one of the best on the market. I’m a product junkie, I don’t get anything free....I’m telling you this is terrific!!!
Jazmin S.
4 reviews
Review for: 8.5 OZ more...
This shampoo is on the higher end of the price spectrum, but with that said my expectations were high. I feel it worked fairly well. It has an earthy scent to it, which I happen to like. It lathers well ONLY on the second wash. For this reason I feel it’s necessary to wash twice (I don’t really put any product in my hair to cause this). Once my hair is clean and dry, it feels nice, smooth and very clean. 4/5 stars because I wish it lathered better. The bottle is small, but because this shampoo is so concentrated then only a small amount is needed to wash your hair.
Emily E.
Greenville, NC
155 reviews
Beauty Junkie Expert Level 3
Review for: 8.5 OZ more...
I had my hair dyed a few months ago from bleach blonde to an ashy brown so my stylist recommended that I try this shampoo to prevent color fading. I fell in love! I have very thin, fine hair and this doesn’t weigh my hair down or anything. It is so extremely hydrating and my hair is loving it. Since I had been bleaching my hair so much over the years to maintain an icy blonde, my hair was very damaged. I use this as well as the conditioner and my hair is healthier, softer, and so much shinier than it ever has been. I love it and 100% recommend to anyone. Also- My hair tends to get greasy easily and this doesn’t make it any more greasy than normal. The only negative I can think of is since you are supposed to wash twice I tend to run out faster than I’d like.
Vanessa S.
23 reviews
Beauty Junkie Expert Level 1
Review for: Pureology Anti-Fade Complex Hydrate Shampoo, 33.8oz more...
I saw this on sale at Ulta and I’m sooooo glad i bought this!!!!! I went from black to platinum hair and if you’ve gone platinum you know that your hair gets damaged and there’s breakage. I love that this shampoo has no sulfates and smells amazing! It leaves my dry brittle hair to nice shiny soft hair! I highly recommend this to people who have color treated hair
Jessica B.
South Bend, IN
30 reviews
Beauty Junkie Expert Level 1
Review for: 33.8 OZ more...
This is a fantastic product that lathers well and is gentle on color treated hair. I have long hair and share the large bottle with my husband and it lasts us 9 or so months because you need so little. An expensive investment up front but way cheaper in the long run. I also love the soft scent and the fact that my hair doesn’t have a perfume-y smell afterwards.
Annette P.
319 reviews
Is this shampoo necessary or is the conditioner the most effective part of the system?
Katelyn L.
3 reviews
This this shampoo worth the money??
Jade H.
Oceanside , Ca
156 reviews
Is this a good shampoo for color treated and damaged hair? I'm looking for a new shampoo and condioner
Michelle A.
Middleton, NH
36 reviews
I was hoping to try this out and was wondering how it has worked for people with dry thin hair? Do you find it helps your hair become healthier and fuller?
LEAR26451 | EULOGIA B.
Miami, FL
479 reviews
Is this shampoo necessary or is the conditioner the most effective part?

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