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Pureology Hydrate® Shampoo
3 varieties available

Pureology Hydrate® Shampoo

BY PUREOLOGY #1 in Shampoo

4.7 out of 5 stars
  • 5 Stars79%
  • 4 Stars16%
  • 3 Stars3%
  • 2 Stars1%
  • 1 Star1%
4.72 / 5 based on 1,075 Reviews

Product Description

Gently cleanse dry hair without stripping color with this sulfate-free, concentrated moisturizing shampoo for dry hair that soothes with its signature aromatherapy blend of ylang ylang, bergamot and patchouli scents.

How To Use:

Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Hydrate Condition.

Ingredients:

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

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Top Questions See all 256 Q&A

  • What does this shampoo smell like?2 Answers
  • Is this shampoo good for the hair? Does it leave soft aft...2 Answers
  • is this shampoo good for colored hair? 1 Answers
Pureology Hydrate® Shampoo
Pureology Hydrate® Shampoo
Reviews (1075)
Q&A (85)
Media (35)
REVIEWS
Mandy M.
Indianapolis
23 reviews
Beauty Junkie Expert Level 1
Review for: 33.8 OZ more...
Let me start off this review by saying that I never spent major $$$ on any shampoo before I decided to try pureology.  I just honestly thought it wasn't worth it and I could find something cheaper with just as much power as this shampoo.  After years and years of searching, I finally gave up and tried this.  I have thick, horse hair like hair.  This shampoo and conditioner combo really does leave my hair silky smooth and helps protect it from split ends.  I never thought my hair could be as soft as this!

I would buy this when you can find a good sale in the liter size, never in the smaller bottle full price.  I will never use another shampoo and conditioner again.  
Shawen I.
Weehawken, NJ
70 reviews
Beauty Junkie Expert Level 1
Review for: 33.8 OZ more...
I started using this lavender-colored shampoo at least 3 years ago when I first highlighted my dark brown hair. I have not strayed from this shampoo ever since then. I buy the huge bottles so it lasts longer. Very concentrated formula, you don’t need to use a lot (and i have medium-thick hair). It keeps your highlights from going brassy. Literally if I stay in a hotel for a few nights and don’t use this shampoo, my highlights get more brassy in that time and I can’t wait to get home and use my pureology shampoo again.
Sarah A.
Clinton, SC
232 reviews
Beauty Junkie Expert Level 4
Pureology is one of a kind! This shampoo will change your hair. All of their shampoos are safe for color treated hair. It has an amazing, almost herbally scent to it. My hair feels moisturized and clean. It's shiny and manageable. This shampoo doesn't just maintain hair, it improves it. The price is higher than most professional shampoos, but, in my opinion, it's worth every penny. A little also goes a long way, so a bottle will last a while. If you want to keep your color perfect and you hair healthy, this is a must!
Laurel B.
Boston
55 reviews
Beauty Junkie Expert Level 2
Review for: 8.5 OZ more...
This is hands down the best shampoo for color-treated hair I have ever used. While many shampoos claim to be “color safe” due to their sulfate-free formulas, Pureology takes this to the next level. They are not only “safe” for color-treated hair, but also contain an advanced Anti-Fade complex to help lock in color and prevent it from slipping down the strands. As someone with red hair, this is a game-changer. I find that I only need to wash my hair once a week with this shampoo, and its hydrating and protecting effects last all through that time. One of my favorite things about this shampoo that really takes it over the edge for me is its UVA/UVB protection. Anyone with color-treated hair knows how much color the sun sucks from your strands, and it’s not always easy to find good hair products with sun protection, so having it as a built-in feature of Pureology’s shampoo is a huge deal. Now I can soak up the sun during the summer without worry! I can’t see myself going back to other shampoos at this time, even though the price on this is rather steep.
Laura C.
109 reviews
Beauty Junkie Expert Level 2
Expensive but worth it ! I first got hooked on this product because I box dyed my hair, went to a salon to fix it and they bleached it for 5-6 hours ...my hair turned to straw. It was dreadlocks :( i was so depressed. I went to a salon to see what they could do to style it and they used this product!! Omg omg omg it was silky smooth and beautiful and I cried. I bought it and it kept my hair from being straw/dread locks until I could grow it healthy again.
Emma A.
Lancaster, PA
165 reviews
Beauty Junkie Expert Level 3
Worth the price tag!!! I work at the MAC boutique at Ulta and get my hair colored at the Ulta salon. My hair is been bleached to the high heavens and is extremely damaged and dry. My salon manager recommended me to use this shampoo and conditioner and my hair has never felt softer!!! It’s shiny and frizz free and smells amazing!!! This shampoo and conditioner both have a tingly peppermint sensation and scent too which I love!
Lindsay P.
57 reviews
Beauty Junkie Expert Level 1
Review for: Pureology Anti-Fade Complex Hydrate Shampoo, 33.8oz more...
Shampoo. Or conditioner! This stuff is amazing! Applies so nicely even the shampoo helps detangle the hair without knotting the hair or pulling!! Don’t get me started on the smell!! It’s like a stress relief shower at the same time!! And when you massage the conditioner into the scalp gives that nice minty fresh feeling with a little tingle. I don’t knot if I will ever be able to use another brand again!!
Rhonda M.
255 reviews
Beauty Junkie Expert Level 4
Review for: 33.8 OZ more...
I love this shampoo it leaves my hair looking and feeling awesome. It cleans throughly and improves hair health. It lathers great and has wonderful smell. It really hydrates your hair if you have highlights or color on it. Gentle enough to use daily but I only wash my hair every two to three days. My hair condition overall has improved since I started using it. The only negative thing is it is pricey. 😭
Jazzi P.
West Fargo, ND
147 reviews
Beauty Junkie Expert Level 3
Review for: Pureology Anti-Fade Complex Hydrate Shampoo, 33.8oz more...
I LOVE all of Pureology’s products! This line in particular is my absolute favorite. It smells amazing, it cleanses the hair while keeping that hydration in tact. I’ve had clients in my bowl tell me it’s relaxing and when pair with the matching conditioner, that they feel like their scalps are opening up and being reborn. It is a little speedy but totally worth it especially since you’re hair will LOVE it!
Stacy O.
Binghamton
188 reviews
Beauty Junkie Expert Level 3
Review for: 8.5 OZ more...
I really like Pureology.  I was with them before L'Oreal purchased them and put them in big chain stores; before they changed their formulas, and when it was cheaper.  I'm still a proud Pureology user today.  I have thin, chemically treated, straight hair and the Hydrate Shampoo has been a savior for me for a long time.  It's pricey, but you don't use a lot.  
Annette P.
318 reviews
Is this shampoo necessary or is the conditioner the most effective part of the system?
Jade H.
Oceanside , Ca
156 reviews
Is this a good shampoo for color treated and damaged hair? I'm looking for a new shampoo and condioner
Katelyn L.
3 reviews
This this shampoo worth the money??
Michelle A.
Middleton, NH
36 reviews
I was hoping to try this out and was wondering how it has worked for people with dry thin hair? Do you find it helps your hair become healthier and fuller?
LEAR26451 | EULOGIA B.
Miami, FL
463 reviews
Is this shampoo necessary or is the conditioner the most effective part?

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