I absolutely adore all things from Pureology!! I recently got this air dry cream as a sample and decided to try it on my hair after I had showered in the evening. I was planning on letting my hair air dry overnight so I figured it was a perfect time to try this out. Letting my hair air dry it tends to be very scraggly looking and it gets strange kinks to it that arent wavy or curly. It just looks horrible. I have very straight hair but from getting it colored and using heat it tends to look a little frizzy and kinky, especially at the ends. So when I used this and woke up in the morning, yes my hair was still a little crazy kinky at the ends, but it was all around much less frizzy and looked nice and smooth. I think if I could work with it a little bit more after applying I could end up having some nice beach waves. I'm going to keep using it and see if I can get it to look even better next time. My only complaint is the scent. I think it smells like a musky, old lady perfume when applied but I threw on some Pureology leave in conditioner and it smelled good again!