I try to get in about 60 grams of protein everyday, which can be hard sometimes. I have tried some protein drinks that were horrible and I just picked this up at my local supermarket. To my surprise it is really good and doesn't have the horrible whey aftertaste that I get from some drinks. I have only tried the wild cherry but have a few others to try this weekend. If first impressions are anything, I am sure I will love the other flavors too.