Firstly, I despise shaving. It's my least favorite chore. For this very reason, I do it once a week, and also because my skin is too sensitive to shave if the stubble isn't long enough. Having shaved for nearly 30 years, I've been through all sorts of shave soaps. It took me this long to FINALLY discover what I've been missing out on for all these years. I had no idea the right soap can make shaving so much more tolerable and give an even closer shave. You think it's all in the razor, but apparently not. This stuff is slick, sudsy, and gets you THE closest (and best smelling shave) of your life. Something about it is just magic and got me a clean shave in less strides, leaving my face feeling much less damaged in the end. Proraso makes this in several different versions/colors for cooling, sensitive skin, coarse facial hair, etc. The red version is scented with a subtle sandalwood fragrance that isn't overpowering and is one of the best smelling shave soaps I've had the pleasure of experiencing. This has now become my go-to. It doesn't get any better than this.