Rediscover the joy of milk. Promised Land is a richer, creamier and more delicious milk. That's because it comes from wholesome Jersey cows, the cream of the dairy cow crop. Our herd is treated with a lot of TLC, but never any artificial grown hormones.* Happy, healthy Jersey cows make milk that's naturally higher in protein and calcium. And while they may produce less than other breeds, we've always believed in quality over quantity. It's part of the tradition of purity and uncompromising care we started with back in 1987 on our small, family-owned farm. So taste the difference, free of artificial colors and flavors, and full of the natural goodness you crave.*According to the FDA, no significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows. Milk is being tested for beta-lactam antibiotics.